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»mediamath

sour deal
Vizio Sues MediaMath For Unpaid Bills; Google Must Pay For News In France

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Data Do It Or Data Don’t? Smart TV manufacturer Vizio is suing MediaMath for no less than $900,000 in unpaid bills, Digiday reports. Vizio wants an audit of MediaMath’s gross revenue to figure out how much the specific sum actually is. The suit claims that MediaMath... Continue reading »
by AdExchanger // October 9th, 2020 //
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Google, The Trade Desk, MediaMath, Amobee, Adobe and Adform Lead The Pack In Gartner’s 2020 Ad Tech Magic Quadrant

It’s not the biggest surprise that Google, The Trade Desk and MediaMath were pegged as “leaders” in Gartner’s third Magic Quadrant for ad tech. Google is Google, while The Trade Desk and MediaMath have both been in the DSP space for a long time. But there are a few new entrants on the scene. Beeswax,... Continue reading »
by Allison Schiff // September 30th, 2020 //
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AT&T Wants To Sell Crunchyroll For $1.5 Billion; Here's How Much Top Ad Tech Execs Make In A Year

This Isn’t Even My Final Form Will Sony acquire anime streaming service Crunchyroll from AT&T and pair it with its existing service Funimation? According to The Information, the big sticking point keeping that dream from happening is the price: AT&T reportedly wants $1.5 billion. While the initial move to offload Crunchyroll began in May, it... Continue reading »
by AdExchanger // August 13th, 2020 //
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The Big Story: COVID-19 Spikes, Google Rises, Amazon Falls And The Trade Desk Sits Pretty

As COVID-19 cases spike across America, the joyous reopening is on pause. (Unless you’re Disney World, because apparently the virus has no effect on the land of enchantment and childhood dreams.) But having gone through the initial shutdown in March, brands are more prepared this time around. They’re pulling back on some of the more... Continue reading »
by Ryan Joe // July 16th, 2020 //
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MediaMath Is Looking For A Buyer; IAB Encourages Activism Among Employees

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do The Math MediaMath is pursuing strategic options, including a potential sale, Digiday reports. MediaMath has more than $500 million in debt and investments to recoup, so it’s a tough sell. Retailers such as Walmart and Target might have the balance sheets, but not... Continue reading »
by AdExchanger // June 5th, 2020 //
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All prepped up ... and nowhere to go.
Tips For Remote CCPA Prep: Don’t Delay, Expect Enforcement In July, Wear Pants

With just over two months to go until the July 1 enforcement of the California Consumer Privacy Act, privacy professionals are zooming to get ready. Literally. Julia Shullman, chief privacy officer and general counsel at TripleLift, has lost track of the number of CCPA prep calls and video chats she’s been on since the coronavirus... Continue reading »
by Allison Schiff // April 29th, 2020 //
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MediaMath Cuts 8% Of Staff, Citing Coronavirus

MediaMath reduced its workforce by 8% through a combination of layoffs and furloughs due to the economic impacts of the COVID-19 pandemic. Remaining employees will take a 10% pay cut and MediaMath paused 401(k) matching. “We are preparing our businesses to weather these uncertain times and taking actions that will strengthen our position for the... Continue reading »
by Sarah Sluis // April 7th, 2020 //
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The Honest Ads Act Charts A Path For Political Advertising

"AdExchanger Politics" is a regular column tracking developments in the 2020 political campaign cycle. Today’s column is written by Daniel Sepulveda, senior vice president for policy and advocacy at MediaMath. Lawmakers and industry leaders have not yet reached consensus on digital political advertising rules. As a result, no one is satisfied with the platforms’ varying... Continue reading »
by AdExchanger // February 26th, 2020 //
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DMP Market Entering Period Of Volatility, According To Advertiser Perceptions

Marketers aren’t switching off of their DMPs – yet. But they’re considering solutions that are less cost-heavy and more integrated with paid media. DMPs from Oracle, Salesforce and Adobe have always been the most-used platforms in previous Advertiser Perceptions reports, and they still are in the research firm’s latest report, released Wednesday. But their favor... Continue reading »
by Alison Weissbrot // December 18th, 2019 //
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Ad Buyers Starting To Use The Trade Desk DSP Over Google, According To Advertiser Perceptions Report

Google’s Display and Video 360 demand-side platform is in a tough fight as offerings from Amazon and The Trade Desk equal or exceed Google’s usage rates, according to Advertiser Perceptions’ quarterly tracking report. The report surveys 314 media executives, split between brands and agencies, about their opinions of the major buying platforms. The report tracks... Continue reading »
by James Hercher // December 3rd, 2019 //
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