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»mediamath

MathCapital-Backed Tech Startup Octane11 Eyes Programmatic B2B

The B2B marketing platform Octane11, the first company incubated by MathCapital, a venture fund backed by MediaMath CEO Joe Zawadzki and ad tech vet Eric Franchi, launched on Thursday. Dan Rosenberg, Octane11 founder and CEO, developed strong feelings about B2B mar tech vendors and where there were unmet needs in the market from his time... Continue reading »
by James Hercher // November 14th, 2019 //
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MediaMath Targets Supply Chain Transparency With SOURCE Framework

MediaMath launched on Wednesday a digital media-buying framework called SOURCE to give advertisers, publishers and every vendor in between visibility across the supply chain. MediaMath has assembled a roster of partners for the initiative that span the ecosystem. They include Havas Media and its own advertising customers, SSPs Rubicon Project and Telaria, news publishers such... Continue reading »
by James Hercher // October 2nd, 2019 //
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Proprietary Universal ID Efforts Exacerbate An Already Fragmented System

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Slocum, vice president, DMP, at MediaMath. Two years ago, MediaMath partnered to find a way for open and independent digital marketing platforms to rival the scale of walled gardens... Continue reading »
by AdExchanger // April 5th, 2019 //
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Oracle, Watch Out: Salesforce Rises On The DMP Front

The data management platform (DMP) category is now a three-horse race, with Salesforce gaining on Oracle, and Adobe nipping at their collective heels. “Salesforce is definitely on an accelerated path,” said Kevin Mannion, chief strategy officer at Advertiser Perceptions, which released its Q3 2018 DMP wave on Tuesday. “Its upward movement is the most obvious... Continue reading »
by Allison Schiff // November 6th, 2018 //
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MediaMath Will Drop Supply Partners That Game The Auction

MediaMath will stop buying from supply partners that play auction games, preferring to create an economic incentive for fair, transparent programmatic auctions and put an end to auction manipulation. The DSP sent an open letter Wednesday morning to its 50 directly integrated suppliers. The full letter is reproduced at the end of this article. “Auction... Continue reading »
by Sarah Sluis // October 3rd, 2018 //
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AppNexus Has Quit The Industry’s Ad ID Consortium. Is This The End?

AppNexus’s new telco owner, AT&T, has withdrawn it from the Advertising ID Consortium, a shared industry cookie ID it co-founded last year, along with other independent ad tech platforms. Adweek first reported the move on Thursday. Does the withdrawal spell curtains for the independent identity graph before it really got off the ground? The consortium... Continue reading »
by James Hercher // September 21st, 2018 //
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Five Reasons Why MediaMath Could Buy Rubicon Project (And Two Reasons It Won’t)

Ad tech is a buyer’s market right now, and MediaMath just got $180 million in cash to fund acquisitions. Could one of those targets be Rubicon Project? “That’s an interesting idea,” MediaMath CEO Joe Zawadzki told AdExchanger Thursday. “No, we are not buying them at this time.” The idea of a top-tier DSP and SSP... Continue reading »
by Sarah Sluis // July 17th, 2018 //
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MediaMath Has $180 Million To Spend On Acquisitions – So What’s Next?

MediaMath is flush with cash and ready to ignite consolidation in ad tech. Thanks to a $225 million investment by private equity firm Searchlight on Tuesday, MediaMath will end up with a $180 million cash infusion to spend on acquisitions and building new products. MediaMath, whose flagship product is a DSP/DMP, used $45 million of... Continue reading »
by Sarah Sluis // July 11th, 2018 //
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Mary Meeker Drops Deck; The Fortnite Juggernaut

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Follow The Trends Mary Meeker delivered her famous “Internet Trends” deck (this one clocking at 294 slides) at Recode’s Code conference Wednesday. Smartphone adoption and internet user growth are slowing, but time spent online continues to rise. US adults spend on average 5.9 hours... Continue reading »
by AdExchanger // May 31st, 2018 //
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White Ops And Beachfront Team Up To Prevent OTT Ad Fraud – But How Big Of A Problem Is It?

Video supply-side platform Beachfront Media is expanding its partnership with White Ops, the digital verification vendor that specializes in bot detection, to include over-the-top (OTT) inventory. All inventory passing through Beachfront’s marketplace is now vetted and verified by White Ops, according to Frank Sinton, Beachfront’s founder and chief product officer. But is OTT fraud a... Continue reading »
by Kelly Liyakasa // March 15th, 2018 //
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