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»mediamath

MediaMath Is Looking For A Buyer; IAB Encourages Activism Among Employees

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do The Math MediaMath is pursuing strategic options, including a potential sale, Digiday reports. MediaMath has more than $500 million in debt and investments to recoup, so it’s a tough sell. Retailers such as Walmart and Target might have the balance sheets, but not... Continue reading »
by AdExchanger // June 5th, 2020 //
»
All prepped up ... and nowhere to go.
Tips For Remote CCPA Prep: Don’t Delay, Expect Enforcement In July, Wear Pants

With just over two months to go until the July 1 enforcement of the California Consumer Privacy Act, privacy professionals are zooming to get ready. Literally. Julia Shullman, chief privacy officer and general counsel at TripleLift, has lost track of the number of CCPA prep calls and video chats she’s been on since the coronavirus... Continue reading »
by Allison Schiff // April 29th, 2020 //
»
MediaMath Cuts 8% Of Staff, Citing Coronavirus

MediaMath reduced its workforce by 8% through a combination of layoffs and furloughs due to the economic impacts of the COVID-19 pandemic. Remaining employees will take a 10% pay cut and MediaMath paused 401(k) matching. “We are preparing our businesses to weather these uncertain times and taking actions that will strengthen our position for the... Continue reading »
by Sarah Sluis // April 7th, 2020 //
»
The Honest Ads Act Charts A Path For Political Advertising

"AdExchanger Politics" is a regular column tracking developments in the 2020 political campaign cycle. Today’s column is written by Daniel Sepulveda, senior vice president for policy and advocacy at MediaMath. Lawmakers and industry leaders have not yet reached consensus on digital political advertising rules. As a result, no one is satisfied with the platforms’ varying... Continue reading »
by AdExchanger // February 26th, 2020 //
»
DMP Market Entering Period Of Volatility, According To Advertiser Perceptions

Marketers aren’t switching off of their DMPs – yet. But they’re considering solutions that are less cost-heavy and more integrated with paid media. DMPs from Oracle, Salesforce and Adobe have always been the most-used platforms in previous Advertiser Perceptions reports, and they still are in the research firm’s latest report, released Wednesday. But their favor... Continue reading »
by Alison Weissbrot // December 18th, 2019 //
»
Ad Buyers Starting To Use The Trade Desk DSP Over Google, According To Advertiser Perceptions Report

Google’s Display and Video 360 demand-side platform is in a tough fight as offerings from Amazon and The Trade Desk equal or exceed Google’s usage rates, according to Advertiser Perceptions’ quarterly tracking report. The report surveys 314 media executives, split between brands and agencies, about their opinions of the major buying platforms. The report tracks... Continue reading »
by James Hercher // December 3rd, 2019 //
»
MathCapital-Backed Tech Startup Octane11 Eyes Programmatic B2B

The B2B marketing platform Octane11, the first company incubated by MathCapital, a venture fund backed by MediaMath CEO Joe Zawadzki and ad tech vet Eric Franchi, launched on Thursday. Dan Rosenberg, Octane11 founder and CEO, developed strong feelings about B2B mar tech vendors and where there were unmet needs in the market from his time... Continue reading »
by James Hercher // November 14th, 2019 //
»
MediaMath Targets Supply Chain Transparency With SOURCE Framework

MediaMath launched on Wednesday a digital media-buying framework called SOURCE to give advertisers, publishers and every vendor in between visibility across the supply chain. MediaMath has assembled a roster of partners for the initiative that span the ecosystem. They include Havas Media and its own advertising customers, SSPs Rubicon Project and Telaria, news publishers such... Continue reading »
by James Hercher // October 2nd, 2019 //
»
Proprietary Universal ID Efforts Exacerbate An Already Fragmented System

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Slocum, vice president, DMP, at MediaMath. Two years ago, MediaMath partnered to find a way for open and independent digital marketing platforms to rival the scale of walled gardens... Continue reading »
by AdExchanger // April 5th, 2019 //
»
Oracle, Watch Out: Salesforce Rises On The DMP Front

The data management platform (DMP) category is now a three-horse race, with Salesforce gaining on Oracle, and Adobe nipping at their collective heels. “Salesforce is definitely on an accelerated path,” said Kevin Mannion, chief strategy officer at Advertiser Perceptions, which released its Q3 2018 DMP wave on Tuesday. “Its upward movement is the most obvious... Continue reading »
by Allison Schiff // November 6th, 2018 //
»
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