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»dynamic creative optimization

Podcast: Celtra CEO Miha Mikek On Why Creative Is About A Lot More Than DCO

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Celtra is a DCO OG. The company, founded in 2016, has been in the dynamic creative optimization business for nearly 15 years. But last year, Celtra stopped classifying itself as a DCO provider and embraced a new category:… Continue reading »
by Allison Schiff // November 6th, 2020 //
»
LendingTree Scales Dynamic Creative To Juice Its Display Ad Returns

LendingTree, an online lead-generation exchange for consumer loans, is hoping to prove that more informed creative can be one of the main drivers of real-time advertising performance. The company spent two years evaluating dynamic creative optimization (DCO) technologies and is now scaling out the program under the startup RevJet, said Josh Eldridge, LendingTree’s senior marketing… Continue reading »
by James Hercher // December 21st, 2017 //
»
Facebook Makes A Play For DCO Dollars

Dynamic creative optimization has thus far largely overpromised and underdelivered. Now Facebook is tossing its hat in the ring. Can it succeed where others have floundered? On Wednesday, Facebook introduced two tools to help advertisers tailor creative assets on the fly: one that automatically throws together multiple ad variants based on the basic components of… Continue reading »
by Allison Schiff // October 25th, 2017 //
»
Xaxis-Owned Plista And Jivox Hook Up To Blend Native With Dynamic Creative

Brands want to spend more on native, and plista, the native arm of WPP’s Xaxis, is hoping to oblige through a partnership with dynamic creative optimization platform Jivox. After several months of testing, the duo rolled out a solution on Tuesday to help plista and GroupM clients create and buy native ads programmatically and personalize… Continue reading »
by Allison Schiff // August 15th, 2017 //
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REI Scales New Personalized Peaks With Weather-Triggered Social Ads

Outdoor gear retailer REI is hitting the slopes with personalized local advertising. The brand, working with dynamic creative optimization (DCO) platform Jivox, is running hyperlocal campaigns on social channels informed by weather data, interests and past purchases. In particular, REI has been piloting a new Jivox product that allows brands to add new targeting dimensions… Continue reading »
by Allison Schiff // June 28th, 2017 //
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How Creative Responsibilities Are Coming To Tech And Media Agencies

When many creative agencies failed to pivot into mobile, tech and media companies converged on their own solutions. “Creative agencies were disinterested in making experiences for mobile,” said James Chandler, mobile director for the GroupM agency Mindshare. After all, app-oriented mobile campaigns aren’t built around flashy art or high-production videos. While this mentality frustrated him… Continue reading »
by James Hercher // January 27th, 2016 //
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