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»advertising

How Often Does Advertising Really Pay Off?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School.  Two recent episodes of the well-known Freakonomics podcast reviewed novel academic work on advertising effectiveness under... Continue reading »
by Monica Bhalla // January 5th, 2021 //
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The Digital Advertising Sector’s Original Sin, And How We Must Atone

If you’ve been in the digital advertising sphere for a while you know I’m bullish on the internet. As one of the founders of the IAB and early vice chair, I’ve championed the web as the best advertising medium – period. But as I look back on the past 25 years, I’m struck by a... Continue reading »
by Monica Bhalla // December 1st, 2020 //
»
App Stores Have Unshakeable Clout; Is Apple Reconsidering Ads?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Play Wins Apple and Google have taken heavy flak for their 30% revenue cut for apps downloaded from their respective app stores. But the two powerhouse mobile operators may have won the war last week, when Epic, the game developer behind the megahit... Continue reading »
by Monica Bhalla // April 27th, 2020 //
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Coronavirus Puts Digital Media In A State Of Flux

Digital media is starting to feel the effects of COVID-19’s US invasion. Consumer engagement in online content is spiking. And while some advertisers are watching and waiting, others are taking action and shifting media budgets or strategy. The traffic effect At Insider Inc., for example, traffic is way up as people seek information about the... Continue reading »
by Sarah Sluis // March 13th, 2020 //
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Clorox Suspends Ads As Amazon Inventory Runs Scarce; How Services Providers Surpass Product Companies

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disinfect Ads The coronavirus has led companies in certain categories to halt advertising, some (such as cruise providers) because demand has evaporated and others because supply has evaporated. “Clorox confirmed that as stores of its cleaning products dry up online, it has pulled back... Continue reading »
by Monica Bhalla // March 12th, 2020 //
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United States and United Kingdom Lead World In Programmatic Maturity, WFA Study Finds

The United States and United Kingdom are dominating in programmatic innovation, but Germany could be the next big player in the space, according to a study released Thursday from the World Federation of Advertisers (WFA). The WFA analyzed 13 countries with significant ad markets. The group looked at programmatic spend per capita, amount of private... Continue reading »
by Rae Paoletta // December 6th, 2018 //
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True[X] President Pooja Midha: Not All Attention is Created Equal

Pooja Midha will speak on the future of TV measurement at AdExchanger's upcoming Programmatic IO New York conference on Oct. 15-16. Founded in 2007, true[X] was acquired by Fox in 2014 for $200 million. Its president, Pooja Midha, has hit the ground running since she assumed the role in March. “I was a true[X] customer... Continue reading »
by Rae Paoletta // September 27th, 2018 //
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Missed Opportunities: Creative Testing For TV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Kevin O’Reilly, chief strategy officer at TVSquared. It goes without saying that a creative can make or break an ad campaign. TV advertisers spend millions to create visually memorable, emotion-driven and even humorous ads... Continue reading »
by Monica Bhalla // July 2nd, 2018 //
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Pinterest’s Promoted Ads Power The Re-Pin

Pinterest has finally launched the beta version of the Promoted Pins ad product it first promised last September. As flashy as a Pinterest-related ad unit might seem, however, brands still need results. As if on cue, social media marketing company Ahalogy, working with AcuPOLL Precision Research, conducted a study showing that Pinterest users tend to... Continue reading »
by Beth Goodbaum // May 13th, 2014 //
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Socialbakers CEO Talks Social Analytics, Eyes Greater Push Into Ad Tools

As brand marketers demand increasingly sophisticated tools to quantify the value of social media campaigns and improve performance, social analytics provider Socialbakers finds itself reaping the benefits. Headquartered in Prague with offices in New York, London and other cities, Socialbakers’s client roster includes Samsung, LVMH, Discovery and Disney. It acquired two thousand clients within a... Continue reading »
by Judith Aquino // November 20th, 2013 //
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