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»advertising

United States and United Kingdom Lead World In Programmatic Maturity, WFA Study Finds

The United States and United Kingdom are dominating in programmatic innovation, but Germany could be the next big player in the space, according to a study released Thursday from the World Federation of Advertisers (WFA). The WFA analyzed 13 countries with significant ad markets. The group looked at programmatic spend per capita, amount of private... Continue reading »
by Rae Paoletta // December 6th, 2018 //
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True[X] President Pooja Midha: Not All Attention is Created Equal

Pooja Midha will speak on the future of TV measurement at AdExchanger's upcoming Programmatic IO New York conference on Oct. 15-16. Founded in 2007, true[X] was acquired by Fox in 2014 for $200 million. Its president, Pooja Midha, has hit the ground running since she assumed the role in March. “I was a true[X] customer... Continue reading »
by Rae Paoletta // September 27th, 2018 //
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Missed Opportunities: Creative Testing For TV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Kevin O’Reilly, chief strategy officer at TVSquared. It goes without saying that a creative can make or break an ad campaign. TV advertisers spend millions to create visually memorable, emotion-driven and even humorous ads... Continue reading »
by AdExchanger // July 2nd, 2018 //
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Pinterest’s Promoted Ads Power The Re-Pin

Pinterest has finally launched the beta version of the Promoted Pins ad product it first promised last September. As flashy as a Pinterest-related ad unit might seem, however, brands still need results. As if on cue, social media marketing company Ahalogy, working with AcuPOLL Precision Research, conducted a study showing that Pinterest users tend to... Continue reading »
by Beth Goodbaum // May 13th, 2014 //
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Socialbakers CEO Talks Social Analytics, Eyes Greater Push Into Ad Tools

As brand marketers demand increasingly sophisticated tools to quantify the value of social media campaigns and improve performance, social analytics provider Socialbakers finds itself reaping the benefits. Headquartered in Prague with offices in New York, London and other cities, Socialbakers’s client roster includes Samsung, LVMH, Discovery and Disney. It acquired two thousand clients within a... Continue reading »
by Judith Aquino // November 20th, 2013 //
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LinkedIn Boosts Branding Opportunities With Showcase Pages

LinkedIn delved deeper into marketing with its launch Tuesday of Showcase Pages, through which companies can feature specific products within their branded pages. Designed as an extension of LinkedIn’s Company Pages, users that follow Showcase Pages will receive updates on products, events or other content. “We tell marketers, 'Yes, we’re a professional network, but people... Continue reading »
by Judith Aquino // November 19th, 2013 //
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A Wave of DMP Acquisitions Might Be Coming

As marketers and advertisers struggle to access the right data to deliver customer experiences that are timely, relevant, and engaging, a growing number are turning to data management platforms (DMPs) for help. While the specific features vary, a DMP essentially collects data from first- and third-party data sources, and organizes and distributes the information to... Continue reading »
by Judith Aquino // November 14th, 2013 //
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IAB Panel: Programmatic Marketplace Still Hazy To CMOs, More Transparency Needed

Transacting advertising through real-time bidding and other automated methods is gaining ground with publishers and advertisers alike, but questions remain about how to leverage the technology as it continues to change. The Interactive Advertising Bureau (IAB) gathered executives from Google, CatalystDesk at Condé Nast, and Varick Media Management to hash out these issues with moderator... Continue reading »
by Judith Aquino // November 12th, 2013 //
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Akamai Stays In the Ad Game With Video Insertion Product

Content-distribution network Akamai sold its Advertising Decision Solutions (ADS) business to Mediamath earlier this year. Many assumed the move marked the end of Akamai's involvement in the ad business. Not so. Soon after it auctioned off its ADS assets, Akamai focused on video ads when it launched its Ad Integration Services in February. Part of... Continue reading »
by Judith Aquino // October 22nd, 2013 //
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Card-Linked Offers Address Local Audiences With Transaction Data

As part of Microsoft's entry into the world of online "offers" with a product known as Bing Offers, Microsoft recently announced a new enhancement called “Bing Offers Card-Linked” (see the Microsoft blog post). The product brings together transaction processors such as First Data with payment networks like MasterCard to address consumer audiences with offers fueled by... Continue reading »
by John Ebbert // October 15th, 2013 //
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