Beth Goodbaum
Articles By Beth
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Mobile And Social Formats Steal RTB Share From 'Big 3' Ad Units
A new crop of ad units is on the rise as mobile and social inventory expands, independent trading desk Accordant Media reported in a Q1 analysis. Although 70% of total real-time bidded (RTB) display media is attributed to the “Big 3” primary ad unit sizes, all three fell as a percentage of total programmatic impression volume. Simultaneously […]
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Pinterest’s Promoted Ads Power The Re-Pin
Pinterest has finally launched the beta version of the Promoted Pins ad product it first promised last September. As flashy as a Pinterest-related ad unit might seem, however, brands still need results. As if on cue, social media marketing company Ahalogy, working with AcuPOLL Precision Research, conducted a study showing that Pinterest users tend to […]
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New OPA CEO Jason Kint Says Focus Is On Mobile
CBS Sports SVP and GM Jason Kint will as of May 27 serve as the new CEO of the Online Publishers Association (OPA), a non-profit trade organization representing the interests of premium online publishers like The New York Times, NBCUniversal and the Associated Press. Current OPA president Pam Horan is stepping down after 10 years. […]
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Marin Software CEO Hire Is A Bid For More Display Dollars
Incoming CEO David Yovanno says Marin Software has unfulfilled potential to support execution of display media buys alongside search, and he wants to help it get there. “In search, which represents roughly 50% of total online marketing spend, Marin Software is a leader,” he said. “As the company grows, there’s an opportunity to leverage this […]
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Tremor Video Plans SSP Rollout This Year
Tremor Video’s management this week hammered on the company’s embrace of programmatic video and talked up plans to roll out a supply-side platform (SSP) for premium publishers later this year. (Read the earnings release.) Tremor posted a top-line revenue increase of 40.8% year over year, to $34.9 million. CEO Bill Day emphasized during Tremor’s earnings call the company’s […]
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CarsDirect.com Publisher Internet Brands Shakes Up Ad Formats
Digital publisher Internet Brands has seen a revenue uptick from a new ad unit implemented across some of its sites. Since launching the so-called InFold format from ad tech provider Infolinks across its auto community and travel and leisure verticals, revenue in those verticals grew 2.5 times across Web and mobile, with CPMs increasing by more than 180%. […]
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Sizmek’s Q1: Sights Set On Mobile And Video Growth
Ad tech company Sizmek reported Q1 2014 revenues of $38.4 million on Tuesday, a 13% year-over-year increase. Neil Nguyen, president and CEO, emphasized that the company is expanding and strengthening key areas with an emphasis on mobile and video offerings. Mobile revenue increased 90% year over year. Sizmek continues to invest heavily in the channel. […]
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At NewFronts, Time Inc. And Others Embrace TV-Equivalent Measurement
At its NewFront event last week, Time Inc. unveiled partnerships with Nielsen and comScore’s cross-platform measurement solutions to simplify the digital ad-buying process. TV-online audience research has become something of a theme at the NewFronts, with AOL and Yahoo unveiling similar plans. Time Inc., a division of Time Warner that will be spun off this quarter, […]
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Forrester: More Content Marketing Vendors Aim For 'Complete Solution'
Paid media has become essential to content marketing, as social media “war rooms” become commonplace and Facebook throttles the organic reach available through Page Posts. In a new report, Forrester Research detailed a range of content marketing offerings, dividing the world into service- and software-based solutions. The report highlighted 15 agencies and 30 technology vendors, rating […]