Tremor Video Plans SSP Rollout This Year

Bill Day Tremor 2013Tremor Video’s management this week hammered on the company’s embrace of programmatic video and talked up plans to roll out a supply-side platform (SSP) for premium publishers later this year. (Read the earnings release.)

Tremor posted a top-line revenue increase of 40.8% year over year, to $34.9 million. CEO Bill Day emphasized during Tremor’s earnings call the company’s expansion of its programmatic solutions “across all screens,” including smartphones, computers, tablets and connected TVs.

Tremor has been public about its attempt to build out its programmatic offerings since December, when the company hired talent from the defunct mobile ad exchange Mobclix.

“I believe that our revenue growth of over 40% in Q1, despite the fact that our programmatic initiatives are just starting to ramp up, underscored a strong appetite for our brand performance solutions,” Day said during the earnings call. Tremor’s “very conservative” guidance anticipated Q2 revenue in the $39 million to $41 million range.

Anticipated revenue from Tremor’s upcoming SSP, which will provide analytics of direct-sold campaigns, did not factor into its guidance. Day, however, expressed great hopes for the new product’s prospects, emphasizing the company’s strong publisher partnerships. “I think we are going to be very successful in pushing the SSP product forward,” he said.

Tremor also reported a net loss of $7.2 million compared to a net loss of $5.2 million during the same period last year.

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