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»smartphones

‘Do I Really Need That New Smartphone?’ Consumer Tech Brands Adapt Their Marketing For A Changing World

Consumer electronics sales are usually a bellwether of consumer confidence and the broader economy. But this year, all bets are off. Although worldwide mobile phone shipments have been declining for several years largely due to market penetration and higher prices, the drop in 2020 is expected to be far more extreme, down to 1.57 billion... Continue reading »
by Allison Schiff // May 15th, 2020 //
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Brands Get In On Animal Crossing; Google-Apple Contact Tracing Sparks Backlash

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Branding The Game Brands are jumping into Nintendo’s newest Animal Crossing game. Highsnobiety and 100 Thieves are recreating their clothing collections so people can dress up avatars, and even non-apparel brands such as Twitter and Xbox have branded in-game clothing. Getty images lets players... Continue reading »
by AdExchanger // April 23rd, 2020 //
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IMS: Mobile Is The New Prime Time In Latin America

LatAm is a region on the rise. Nine out of 10 people with an internet connection in Latin America also own a smartphone, per a report released Monday. And people who own a smartphone spend more than 37 hours a week connected to the internet and only a little more than seven hours a week... Continue reading »
by Allison Schiff // October 31st, 2016 //
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Marketers Are Reluctantly Falling Back In Love With The Telephone

Some members of the advertising and marketing community are seeing a renewed interest in one of the oldest, least-loved marketing channels: the phone call. Customer call centers and direct phone sales are parts of a consumer funnel that many brands still try to avoid, according to Peter Christothoulou, CEO of Marchex, which provides software for... Continue reading »
by James Hercher // August 6th, 2015 //
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Tremor Video Plans SSP Rollout This Year

Tremor Video's management this week hammered on the company's embrace of programmatic video and talked up plans to roll out a supply-side platform (SSP) for premium publishers later this year. (Read the earnings release.) Tremor posted a top-line revenue increase of 40.8% year over year, to $34.9 million. CEO Bill Day emphasized during Tremor's earnings call the company’s... Continue reading »
by Beth Goodbaum // May 9th, 2014 //
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IDC Lowers Tablet Forecast Amid Smartphone Competition

With its 6.3-inch screen, it is easy to mistake the new Samsung Galaxy Mega smartphone for a tablet. It isn’t even the largest smartphone -- the Sony Xperia Z Ultra has a 6.4-inch screen. As the gap between smartphones and tablets shrinks, combined with the growing hype around wearable devices, the demand for tablets is... Continue reading »
by Judith Aquino // August 29th, 2013 //
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North America Dominates Tablet Spend in 2013

North America will account for close to half of the $72 billion consumer spend on tablet devices this year, one study indicates. According to new “Media Tablets and eReaders” market data published by ABI Research, North America’s piece of the total tablet revenue pie will reach about 47% in 2013, suggesting the burgeoning volume of... Continue reading »
by Kelly Liyakasa // July 2nd, 2013 //
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