Technology, telecoms and media consulting and research firm Analysys Mason has found that multidevice ownership (such as a smartphone and a tablet device) has been a contributing factor to a consumer’s willingness to increase spending on mobile data. In its Connected Consumer Survey 2013, Analysys Mason found the rate of those who buy apps for smartphones was nearly three times higher among those who own tablets compared to those who didn’t.
The challenge for smart-device operators and vendors in terms of monetization? Synchronizing app libraries among devices to broaden the mobile device ecosystem and improving interdevice connectivity to not only aid in the discovery and download process, but, ultimately, ad placement.
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