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»mobile data

T-Mobile Rebrands Its Ad Biz And Navigates The Perilous Line Between Programmatic And Privacy

T-Mobile is sharpening its programmatic sales pitch and releasing new ad platform features this week. One cosmetic adjustment: The ad revenue group’s name is changing from T-Mobile Marketing Solutions to T-Mobile Advertising Solutions. “When you say ‘marketing solutions,’ half the people think you’re a CRM and half think you’re the T-Mobile marketing group that buys… Continue reading »
by James Hercher // June 22nd, 2022 //
»
BDG Media Planning A SPAC Merger; Mobile Data Gets Personal

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Some SPAC BDG Media Inc., which owns publications such as Bustle, Elite Daily, NYLON and Input, is set to acquire digital media company Some Spider Studios for $150 million, The Wall Street Journal reports. The all-stock purchase comes ahead of BDG’s planned public offering… Continue reading »
by AdExchanger // July 22nd, 2021 //
»
MParticle Says Thanks To The Marketing Clouds For Validating The CDP Space, But Scoffs At Their Solutions

This is the first in AdExchanger’s “Meet the CDPs” series. Read other interviews with Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Bluecore, Microsoft, Tealium, Optimove, Adobe, Treasure Data and BlueConic. When mParticle was founded in 2012, the moniker “customer data platform” didn’t exist yet. David Raab, founder of the CDP Institute, wouldn’t coin the term until 2013. And… Continue reading »
by Allison Schiff // February 25th, 2020 //
»
Ogury Raises $50 Million On A Mission To Help Apps Embrace User Consent

Mobile data company Ogury raised $50 million in Series C funding on Thursday with an eye on international expansion and consumer privacy-related R&D. The round, led by existing investor Idinvest Partners, brings the company’s total funding to $92 million over the last six years, and follows a $21 million extension of its Series B in… Continue reading »
by Allison Schiff // December 5th, 2019 //
»
Yieldmo Helps Advertisers Tap Into Engagement Data

Yieldmo has its eye on your thumb. For the last five years, the mobile ad startup has been working on a platform that collects and analyzes mobile ad engagement data to gather insights and create segments of the people most likely to convert. On Monday, the platform and a small group of select partners finally… Continue reading »
by Allison Schiff // June 11th, 2018 //
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Adsquare To Offer Quality Guarantee On Mobile Demo Data

Starting Wednesday, the Berlin-based mobile data exchange adsquare will offer refunds on the cost of data if the total delivery for a given campaign doesn’t fall within an advertiser’s declared goals. The guarantee helps build marketer confidence in a world where quality mobile data is in short supply and most of the good stuff lives… Continue reading »
by Allison Schiff // May 9th, 2018 //
»
Mobile Data Has A Quality Control Problem

This is the second in a series of deep dives from AdExchanger on mobile fraud and mobile data quality, including guides to fraud tactics and threat vectors and practical solutions from advertisers in the growth and user acquisition trenches. Read the first story (“2018 Will Be A Year Of Reckoning For Mobile App-Install Fraud”) and… Continue reading »
by Allison Schiff // March 5th, 2018 //
»
Adsquare Intros Cross-Device Matching With Device IDs As The Foundation

Mobile data exchange adsquare is proposing an alternative method to cross-device matching: starting with device IDs rather than cookies as the core identifier. On Tuesday, adsquare introduced mobile cross-device capabilities into its exchange through partnerships with Tapad, Drawbridge and Adbrain. Crosswise is coming soon. Rather than building mobile audiences based on cookies, the industry’s de… Continue reading »
by Allison Schiff // August 1st, 2017 //
»
Apsalar and Singular Merge With An Eye On Busting Mobile Data Silos

Singular and Apsalar are consolidating, and they’ve got their collective head in the marketing cloud. On Tuesday, the duo announced that they will become one and marry their respective technologies – Singular’s mobile marketing analytics tech and Apsalar’s mobile attribution and DMP offering – to take on the likes of Adobe, Oracle and Salesforce on the mobile… Continue reading »
by Allison Schiff // June 27th, 2017 //
»
When It Comes To Receipts, One Shopper’s Junk Is A Data Company’s Treasure

The slang phrase “I’ve got the receipts” has become a way to declare oneself the indisputable winner of an argument. Mobile shopping and analytics companies are learning to love the term as well. As image scanning and recognition software improves and the value of shopper data shoots up, a growing industry is devoted to accessing… Continue reading »
by James Hercher // June 15th, 2017 //
»
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