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»mobile attribution

Paul Müller, CEO & co-founder, Adjust
Adjust’s CEO On Rolling With Platform Privacy Changes And Staying Neutral Under AppLovin

The recent bonanza of mobile M&A has more to do with the maturity of the market than it does with any defensive measures related to Apple’s new privacy features, according to Paul Müller, CEO and co-founder of mobile measurement company Adjust. Müller knows a little something about M&A. He sold his company for roughly $1... Continue reading »
by Allison Schiff // December 3rd, 2021 //
»
Facebook Undercounted SKAdNetwork Conversions For iPhone 12 Users Since February

Facebook has been selling itself short. A bug in Facebook’s measurement system caused Facebook to undercount app install campaigns on iOS 14 via SKAdNetwork (SKAN) for nearly seven months. The bug, which Facebook identified on August 20, only impacted iPhone 12 users that were using the Facebook app. Instagram users and Audience Network partner apps... Continue reading »
by Allison Schiff // August 31st, 2021 //
»
Apple Will Make A Change In IOS 15 That Marks The Official End Of Self-Attributing Networks

Sayonara self-attribution. Apple is making a tweak to SKAdNetwork in iOS 15 that will strip the big ad platforms, including Facebook, Google and Twitter, of their status as self-attributing networks. Starting with the next version of iOS, slated for release sometime this fall, advertisers will be able to opt in to get copies of the... Continue reading »
by Allison Schiff // June 9th, 2021 //
»
6 Burning Questions About Apple’s ATT Privacy Framework

AppTrackingTransparency enforcement officially began in late April. But advertisers, publishers and mobile ad tech vendors are still grappling with a lot of head scratchers – and the dust is far from settled. Until the release of iOS 14.5 last month, among the biggest unknowns consuming the mobile ad ecosystem was the agita-inducing question of timing... Continue reading »
by Allison Schiff // May 20th, 2021 //
»
Here’s What Apple Is Planning For SKAdNetwork 3.0 As Part Of iOS 14.6

It’ll be hard to beat the drama that surrounded the release of iOS 14.5 on Monday. But the beat goes on, and the beta of iOS 14.6, which includes a feature update for the third version of SKAdNetwork, is waiting in the wings. SKAdNetwork is Apple’s limited (and therefore privacy preserving) solution for attribution on... Continue reading »
by Allison Schiff // April 27th, 2021 //
»
Apple Is Rejecting Apps That Use Third-Party Code For Alleged Privacy Infractions

And so it begins. Apple started rejecting app updates on Thursday that conflict with its App Tracking Tracking Transparency (ATT) framework. ATT prohibits user tracking without explicit consent and bans developers from using fingerprinting to try and identify a device or user. The news was first reported by independent analyst John Koetsier in Forbes. Specifically,... Continue reading »
by Allison Schiff // April 2nd, 2021 //
»
AppLovin To Buy Mobile Measurement Startup Adjust

AppLovin has struck again. Bloomberg scooped late Wednesday afternoon that AppLovin is on the cusp of acquiring mobile app attribution startup Adjust for $1 billion. The news was confirmed by AppLovin in a press release. [Read the release]. AppLovin is an app marketing platform that helps advertisers automate their user acquisition and re-engagment campaigns. Adjust,... Continue reading »
by Allison Schiff // February 3rd, 2021 //
»
Devs Are So Behind On Post-IDFA Prep That This Mobile DSP Had To Create Its Own App To Test SKAdNetwork

So few publishers and advertisers are ready for Apple’s forthcoming IDFA changes that mobile DSP Jampp had to develop its own app just to run live tests of SKAdNetwork. SKAdNetwork is Apple’s privacy preserving attribution API for iOS 14. Once Apple implements its AppTrackingTransparency (ATT) framework, which will require advertisers and publishers to get an... Continue reading »
by Allison Schiff // January 26th, 2021 //
»
App attribution company AppsFlyer has a late breaking addition to its $210 million investment round, which closed in January: Salesforce Ventures.
AppsFlyer Extends Latest $210M Round With An Investment From Salesforce

The more the merrier. App attribution company AppsFlyer has a late breaking addition to its $210 million investment round, which closed in January: Salesforce Ventures. Although Salesforce is only taking a small percentage of AppsFlyer as part of the round extension – less than 1% of the company, according to AppsFlyer CEO and co-founder Oren... Continue reading »
by Allison Schiff // November 24th, 2020 //
»
Apple’s SKAdNetwork Gets Real – Is It The Future Of Mobile App Attribution On IOS?

SKAdNetwork could become the de facto way to attribute mobile app installs on Apple devices with the release of iOS 14 in September. But when Apple first introduced its SKAdNetwork API in 2018, only a handful of industry insiders paid attention. At the time, the low-key rollout of a privacy-focused test API that would allow... Continue reading »
by Allison Schiff // July 7th, 2020 //
»
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