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»adsquare

Adsquare To Offer Quality Guarantee On Mobile Demo Data

Starting Wednesday, the Berlin-based mobile data exchange adsquare will offer refunds on the cost of data if the total delivery for a given campaign doesn’t fall within an advertiser’s declared goals. The guarantee helps build marketer confidence in a world where quality mobile data is in short supply and most of the good stuff lives... Continue reading »
by Allison Schiff // May 9th, 2018 //
»
Adsquare Intros Cross-Device Matching With Device IDs As The Foundation

Mobile data exchange adsquare is proposing an alternative method to cross-device matching: starting with device IDs rather than cookies as the core identifier. On Tuesday, adsquare introduced mobile cross-device capabilities into its exchange through partnerships with Tapad, Drawbridge and Adbrain. Crosswise is coming soon. Rather than building mobile audiences based on cookies, the industry’s de... Continue reading »
by Allison Schiff // August 1st, 2017 //
»
Adsquare Joins Proximity Providers To Help Buyers Dive Into Location Data

Agencies want to take advantage of location data, but roadblocks still stand in the way. For Mobext, the mobile arm of Havas Media Group, fragmentation and quality-control issues top the list. “A lot of companies have hopped on the bandwagon in the location space, and that’s created a lot of clutter in the offerings available... Continue reading »
by Allison Schiff // May 10th, 2017 //
»
Why Starting With Cookies Doesn’t Make Sense For Cross-Device Tracking

Are some marketers approaching cross-device backward? Tom Laband, CEO and co-founder of mobile data marketplace adsquare, thinks so. “We see many advertisers start with cookie-derived data and bridge that to mobile IDs using cross-device vendors – and to me, that doesn’t make sense,” Laband said Thursday at a company event in New York City. Device IDs,... Continue reading »
by Allison Schiff // February 17th, 2017 //
»
Adsquare Serves Up PMPs For Mobile Audience Data (Not Ad Space)

There are lots of private marketplaces for mobile inventory out there. On Tuesday, Adsquare launched a PMP for mobile data. Supply-side players like PubMatic, Rubicon Project and Adform already allow buyers to bid on inventory in a private deal. “We’re enabling data owners to decide who can make use of their data,” said Adsquare CEO... Continue reading »
by Allison Schiff // September 6th, 2016 //
»
Second-Party Data Can Solve Advertising Relevancy, But Misuse May Stop It In Its Tracks

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Laband, co-founder and CEO at adsquare. Marketers urgently need to make digital advertising more relevant – particularly on mobile devices where consumers expect, even demand, a more personal touch.... Continue reading »
by AdExchanger // August 2nd, 2016 //
»
 

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