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»digital identity

Lockr Launches APIs To Help Publishers Root Out Burner Emails And Authenticate Real Ones

Show me a digital publisher, and I’ll show you a team of people busily doing their best to collect first-party data before the clock runs out on third-party cookies. But, depending on the site, roughly 5% of the emails publishers collect from their readers – fine, call it zero-party data, if you must – are generated by… Continue reading »
by Allison Schiff // June 14th, 2022 //
»
Comic: Please opt-in to our pseudonymous identifier. Excellent value exchange!
Will Ad Tech Ever Persuade People The ‘Value Exchange’ Is Worth It?

Even the experts at companies whose future depends on explaining the value exchange of personalized advertising to consumers struggle to make a convincing argument. “It’s amazing that an industry that creates messaging to sell things to people has done such a poor job communicating this very basic value exchange,” said Ana Milicevic, principal and co-founder… Continue reading »
by Allison Schiff // May 19th, 2022 //
»
Getting In The Weeds On Identity With Merkle Global CEO Michael Komasinski

What can marketers do to separate the snake oil from the good stuff when it comes to identity resolution and cookieless technology? In a nutshell: “Buyer beware,” says Michael Komasinski, newly appointed global CEO of Merkle, the performance marketing and data-focused arm of Japanese holding company Dentsu International. Komasinski is new to the role – he… Continue reading »
by Allison Schiff // January 25th, 2022 //
»
NBCUniversal Built A First-Party Data Platform Stocked With 150 Million IDs

NBCUniversal built a first-party identity platform that includes 50 million households and 150 million individual consumers to bolster its cross-platform targeting. The platform, dubbed NBCUnified, is the backbone of NBC’s One Platform proprietary technology stack that spans the media campaign lifeline, from planning to measurement. Launched at CES Wednesday, the NBCUnified identity spine will officially… Continue reading »
by Alyssa Boyle // January 5th, 2022 //
»
Abhishek Shrivastava, senior director of product, LinkedIn
3 Big B2B Problems That Professional Identity Can Help Solve

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Abhishek Shrivastava, senior director of product at LinkedIn. Recently, I’ve heard from many in the marketing community that they feel a sense of unease.  Consumer privacy is changing the game,… Continue reading »
by AdExchanger Guest Columnist // November 2nd, 2021 //
»
TransUnion Acquires Neustar In $3.1 Billion Deal With An Eye On Identity

TransUnion has agreed to plunk down $3.1 billion in cash to acquire identity resolution provider Neustar from private equity firm Golden Gate Capital. Neustar was taken private and acquired by a group of investors led by Golden Gate in late 2016 in a deal valued at $2.9 billion – which would make Neustar’s sale to TransUnion,… Continue reading »
by Allison Schiff // September 13th, 2021 //
»
Comic: Privacy Patrol

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
by Nate Neal // June 11th, 2021 //
»
Jake Moskowitz, VP of data strategy and head of Emodo Institute
The End of IDFA: 4 Misconceptions And 3 Ways Forward

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jake Moskowitz, VP of data strategy and head of Emodo Institute at Ericsson Emodo, a tech subsidiary of Ericsson. Apple’s IDFA changes and Google’s eventual deprecation of third-party cookies in Chrome have turned the… Continue reading »
by AdExchanger Guest Columnist // June 8th, 2021 //
»
FuboTV UID
FuboTV Is The First CTV Platform To Join Unified ID 2.0

Batter up: On Thursday, sports-focused live TV streaming service FuboTV became the first connected TV company to join the Unified ID 2.0 initiative. UID 2.0 is an open-source industry effort originally spearheaded by The Trade Desk that aims to create an alternative to third-party cookies using hashed or encrypted email addresses. FuboTV’s support expands UID… Continue reading »
by Allison Schiff // February 4th, 2021 //
»
The Trade Desk Seeks PRAM’s Blessing On Unified ID 2.0

The Trade Desk is looking for the industry’s stamp of approval for the open source Unified ID 2.0 framework. On Thursday, in response to a recent call from the Partnership for Responsible Addressable Media (PRAM) for input on potential new technologies to replace cookies and other identifiers, The Trade Desk submitted the code for UID… Continue reading »
by Allison Schiff // January 21st, 2021 //
»
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