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»data quality

Twilio-Segment’s CEO Peter Reinhardt On Life After A Multi-Billion Acquisition

The $3.2 billion price tag on cloud communications platform Twilio’s acquisition of CDP Segment in October was sexy. But the data problem Segment aims to solve, although vitally important, is often considered less so, says Peter Reinhardt, co-founder of Segment and CEO of a new entity called Twilio-Segment that’s working on building a platform to... Continue reading »
by Allison Schiff // April 1st, 2021 //
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The Big Story: In Other News

In these uncertain times … Sorry, scratch that and let’s start again. With the ongoing pandemic, the third-party cookie debate and Apple’s IDFA changes on the horizon, it’s easy to forget that there are actually other things happening in the advertising world right now. And this week on The Big Story we dig into them... Continue reading »
by Allison Schiff // September 24th, 2020 //
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Nish Desai headshot
Distinguishing Good Data From The Bad

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nish Desai, senior director of technology, operations and partnerships at Xaxis. Marketers have ever-growing streams of data and signals they can use to activate and optimize their advertising campaigns. But... Continue reading »
by Monica Bhalla // July 31st, 2020 //
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MParticle Lands $45 Million Series D With An Eye On Data Quality

Customer data platform mParticle has raised a $45 million Series D round to invest in data quality tools, data governance and partnerships. Led by Arrowroot Capital, the haul, announced Monday, brings total funding to $121 million for a company founded well before the category became a mar tech investment darling. “The space is hot,” said... Continue reading »
by Allison Schiff // March 2nd, 2020 //
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The Ad Industry Is Still Figuring Out How To Devise Standards Without Driving Everyone Insane

How many seals, accreditations, badges, consortiums, committees and standards can one industry support before it collapses under the weight of its own good intentions? The ad industry seems hell-bent on finding out. “There may be too many badges and seals out there,” Mike Zaneis observed on a panel during Advertising Week in New York City.... Continue reading »
by Allison Schiff // October 4th, 2018 //
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Adsquare To Offer Quality Guarantee On Mobile Demo Data

Starting Wednesday, the Berlin-based mobile data exchange adsquare will offer refunds on the cost of data if the total delivery for a given campaign doesn’t fall within an advertiser’s declared goals. The guarantee helps build marketer confidence in a world where quality mobile data is in short supply and most of the good stuff lives... Continue reading »
by Allison Schiff // May 9th, 2018 //
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Mobile Data Has A Quality Control Problem

This is the second in a series of deep dives from AdExchanger on mobile fraud and mobile data quality, including guides to fraud tactics and threat vectors and practical solutions from advertisers in the growth and user acquisition trenches. Read the first story (“2018 Will Be A Year Of Reckoning For Mobile App-Install Fraud”) and... Continue reading »
by Allison Schiff // March 5th, 2018 //
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Adsquare Joins Proximity Providers To Help Buyers Dive Into Location Data

Agencies want to take advantage of location data, but roadblocks still stand in the way. For Mobext, the mobile arm of Havas Media Group, fragmentation and quality-control issues top the list. “A lot of companies have hopped on the bandwagon in the location space, and that’s created a lot of clutter in the offerings available... Continue reading »
by Allison Schiff // May 10th, 2017 //
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Six Questions Marketers Need To Ask About Data Quality

Data-driven advertising requires good data. But lots of bad data and questionable data practices can harm a marketing campaign. Marketers need to know when to use their own data, and when to rely on partners. They need to understand the trade-offs between cost, accuracy and scale. They need to know where their data came from,... Continue reading »
by Sarah Sluis // March 9th, 2017 //
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Havas’ Hybrid Approach To Programmatic

In his four years as Havas NA’s SVP of marketing analytics and data consulting, Leon Barsoumian has worked to marry programmatic and analytics. From a programmatic standpoint, the French holding company has two key offerings, Affiperf and Artemis. In 2010, Havas debuted Affiperf, a global trading desk that Havas calls a “Meta DSP” and is... Continue reading »
by Liz Rowley // August 14th, 2015 //
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