OPINION: Data-Driven Thinking
Second-Party Data Can Solve Advertising Relevancy, But Misuse May Stop It In Its Tracks
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Laband, co-founder and CEO at adsquare. Marketers urgently need to make digital advertising more relevant – particularly on mobile devices where consumers expect, even demand, a more personal touch. […]
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