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»location data

What Does COVID-19 Mean For Data Protection Under GDPR?

Data protection in the time of the coronavirus is a tricky proposition. Although health data is considered extremely sensitive under the General Data Protection Regulation and usually requires explicit consent, a subsection of the law includes a clause within Article 9 that allows for the processing of personal information without consent if it’s necessary to protect “against... Continue reading »
by Allison Schiff // March 17th, 2020 //
»
WeatherBug Wishes Apps Would Get With The Programmatic Program Faster

Mike Brooks, WeatherBug’s SVP of revenue, is a mobile programmatic evangelist. “We’ve seen a huge positive impact from adopting a unified auction, and we like to be vocal about it,” Brooks said. “We talk about programmatic to anybody who will listen, because this is the way of the future.” In early 2018, the weather app,... Continue reading »
by Allison Schiff // January 28th, 2020 //
»
Verve’s New Parent Company Sees Potential, Despite Obvious Privacy Challenges

Location data is a privacy landmine. But there are still buyers out there for providers, including Media And Games Invest (MGI), the public German conglomerate that acquired mobile location company Verve earlier this week. The last few years haven’t been kind to Verve. The company experienced multiple rounds of layoffs last year and closed its... Continue reading »
by Allison Schiff // January 24th, 2020 //
»
Grindr’s Data Is Sensitive, But Its Data-Sharing Practices Are The Norm In The App World

Grindr and a handful of other dating apps are getting publicly pummeled for sharing personal user data, including location data and sexual preferences, with third-party companies. But Grindr, OKCupid, Tinder and others are not alone. The practice is pervasive among every type of app. A report released Tuesday by the Norwegian Consumer Council, an Oslo-based... Continue reading »
by Allison Schiff // January 15th, 2020 //
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X-Mode Acquires Location Data Assets From UK-Based Location Sciences

While certain companies, like LiveRamp, run away from location data – others are running to embrace it. On Wednesday, location data company X-Mode acquired the publisher book of business and raw location data assets of Location Sciences, a UK-based third-party location data verification company that helps marketers detect location-related data quality issues in their campaigns.... Continue reading »
by Allison Schiff // January 15th, 2020 //
»
TikTok Seeks To Preempt Brand Safety Fears; Hulu Rethinks Streaming Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safe Or Bust  TikTok may offer a curated feed of content that will appease advertisers as brand safety becomes a bigger concern on the platform. The feed of vetted TikTok creators will enable the app to charge advertisers higher rates for guaranteed brand... Continue reading »
by AdExchanger // January 14th, 2020 //
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Why LiveRamp Quietly Sold Its Location Data Business Last Year

LiveRamp is distancing itself from location data. AdExchanger has learned that in Q4 2019, the onboarder offloaded the location data-related portion of the business it got along with its 2016 acquisition of Arbor. Cuebiq, a location-intelligence company, bought the assets. LiveRamp is keeping the rest of the Arbor business, which includes technology to connect first-party... Continue reading »
by Allison Schiff // January 7th, 2020 //
»
Foursquare And Placed Are Full Steam Ahead On Their Integration

For Placed, life at Foursquare is a lot different than life was at Snap. Case in point: Foursquare and Placed completed the integration of their first-party audience data sets into a single attribution product within 90 days of the acquisition, which closed this summer. Snap sold Placed to Foursquare in May after acquiring the company... Continue reading »
by Allison Schiff // October 30th, 2019 //
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Dunkin' CMO Weisman To Leave; Foursquare CEO Calls For Regulation

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CMO A Go-Go Dunkin’ CMO Tony Weisman will step down in December after a busy two years at the company. Weisman oversaw a major rebrand (from “Dunkin’ Donuts” to its more general coffee and food focus today), as well as the first overhaul of... Continue reading »
by AdExchanger // October 17th, 2019 //
»
GasBuddy Fills Up On Location Data, Outcomes-Based Ads And Shopper Marketing Bucks

It’s a cliche to say that data is fuel but, in GasBuddy’s case, that’s literally true. The GasBuddy app, which helps drivers crowdsource information about cheap fuel prices, has access to opted-in location data from more than 15 million monthly active users. Users are more than willing to share their data, because they’re receiving a utility... Continue reading »
by Allison Schiff // August 7th, 2019 //
»
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