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»M&A

Peacock Hits 54 Million Subscribers With Help From The Olympics

Comcast-owned NBCUniversal’s ad-supported streaming service Peacock hit 54 million subscribers and more than 20 million monthly active users in the second quarter of 2021. During the company’s Q2 earnings call Thursday, Comcast CEO Brian Roberts said the number of subscribers grew 50% over 90 days, driven in large part by the Olympics, the release of... Continue reading »
by Tony Rifilato // July 29th, 2021 //
»
Google Revises Its Privacy Sandbox Timeline; Salesforce Nixes Audience Studio DMP

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Deadlines, Give Or Take Google Chrome has updated the timeline for its Privacy Sandbox proposals, its developer test kit for identity and measurement products meant to replace the purposes served by third-party cookies. The deadlines are quarterly benchmarks, not set dates à la GDPR.... Continue reading »
by AdExchanger // July 27th, 2021 //
»
Toyota Pulls Olympic TV Ads In Japan; Tinuiti Buys Bliss Point Media

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Toyota Juggles Five Rings Toyota pulled its television advertising in Japan to avoid blowback, because the Olympic Games are widely opposed in the host country, especially after a recent spike in COVID-19 cases. It’s a bitter pill for Toyota, which is one of a... Continue reading »
by Tony Rifilato // July 20th, 2021 //
»
Gartner’s Ad Spend Survey At Odds With Agency Consensus; Captify Finds A Buyer

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Boom Or Bust?  New forecasts from Dentsu, WARC and others indicate the ad business is in for a boom year in 2021. GroupM projects the US ad market to grow by 15%, and global growth forecasts range from 6.4% (Magna) up to 10.4% (Dentsu).... Continue reading »
by Tony Rifilato // July 15th, 2021 //
»
Mediaocean Buys Flashtalking For A Reported $500 Million

Mediaocean will acquire independent global ad server Flashtalking to create what it described as a neutral tech platform with a combined $200 billion in annual media spend. It will pay $500 million to snap up the New York-based company, which brings in annual revenue of between $100 and $150 million, according to The Wall Street... Continue reading »
by Tony Rifilato // July 13th, 2021 //
»
Ad Tech’s IPO Craze; Apple Gives In To Roku

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. IPOs Popping The ad tech party is raging after a slew of companies went public in recent weeks. AcuityAds, Taboola and Integral Ad Science went public in June. Not to be outdone, content recommendation company Outbrain announced plans to IPO a day before rival... Continue reading »
by AdExchanger // July 6th, 2021 //
»
DSP AcuityAds Valued At $600 Million After US IPO

Add another ad tech IPO to the growing list of companies that have gone public in recent months. Toronto-based demand-side platform AcuityAds on Monday said it closed out its initial public offering in the United States as well as a public offering in Canada with $57.5 million. On June 10, trading began on the Nasdaq... Continue reading »
by Tony Rifilato // June 17th, 2021 //
»
Amazon At Risk Of GDPR Fine; Voodoo Buys Bidshake In Mobile Mashup

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not Chump Change Another day, another fine against Big Tech. And this one could be the largest ever, or at least in Europe. The Wall Street Journal reports that Amazon faces a potential $425 million penalty proposed by a European Union privacy regulator, the... Continue reading »
by AdExchanger // June 11th, 2021 //
»
MediaMath Seriously Seeks A Suitor; Facebook Suspends Trump Until At Least 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Seriously Looking Although MediaMath has been avidly pursuing strategic options for a year, including a potential sale, it hasn’t worked out. But now the company has hired a team of bankers to get the ball rolling again while ad tech M&A and IPOs are... Continue reading »
by AdExchanger // June 7th, 2021 //
»
M&A in M&E: The Future Is 'Big Box' Media Companies

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Matt Gay, the Managing Director of Media & Entertainment at Wizeline. Well, the media industry is beginning to mature. Or is it? We are entering a new wave of mergers and acquisitions (M&A) in the... Continue reading »
by AdExchanger // June 4th, 2021 //
»
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