• Innovation Labs //
  • PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • COVID-19 Special Coverage
AdExchanger Homepage
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Subscribe
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»M&A

Agencies Chart Path To Office Reopening; TikTok Pivots To Hollywood

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. On Again, Office Again Agencies are starting to plan for office returns. Omnicom is developing a three-phase return strategy based on local government guidelines, Campaign reports. Phase one involves returning offices to 25% occupancy with social distancing rules in place, such as wearing masks,... Continue reading »
by AdExchanger // May 22nd, 2020 //
»
Advertisers Are Clawing Back Q3 TV Buys; Uber Bids For GrubHub

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cut Me Some Slack Advertisers are trying to get out of their TV deals as the pandemic timeline lengthens. Brands including GM, Pepsi, Domino’s and General Mills are trying to cancel commitments to broadcast and cable networks, threatening to upend the deal-making process, The... Continue reading »
by AdExchanger // May 13th, 2020 //
»
Google Slashes Marketing Spend; CVS Readies Ad Net

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Cuts Google plans to reduce marketing investments for the second half of 2020 by up to half, CNBC reported. A selective hiring freeze has also been imposed for both full-time and contractual employees. “We are reevaluating the pace of our investment plans for... Continue reading »
by AdExchanger // April 24th, 2020 //
»
FTC To Scrutinize Big Tech’s Smaller Acquisitions Of Yore; AT&T Adds New Set-Top TV Service

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s Review Big tech companies are going under the microscope for some of their smaller, long-ago acquisitions. The FTC said it would conduct a review of deals that have been approved, particularly targeting low-cap deals that provided vast power in the market. And last... Continue reading »
by AdExchanger // March 3rd, 2020 //
»
Disney CEO Bob Iger Steps Down; Will DTCs Get Squeezed After Edgewell-Harry's Deal Failure?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bye Of The Iger?  Bob Iger is stepping down as CEO of Disney, the company said Tuesday. He will be replaced by Bob Chapek, most recently chairman of Disney Parks, effective immediately, and stay on as executive chairman through 2021, CNBC reports. Over his... Continue reading »
by AdExchanger // February 26th, 2020 //
»
Hearts & Science Adds Marketing Technology Division; Roku Haggles With Broadcasters

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hearts & Science & Mar Tech Hearts & Science is launching a mar tech division with more system integrator capabilities. “And in doing so the agency hopes to beat back increased competition from consulting firms offering similar services,” The Wall Street Journal reports. The... Continue reading »
by AdExchanger // February 13th, 2020 //
»
Streaming Keeps Growing Like Crazy; Omnicom Gears Up For A Data-Related Acquisition

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Subscription Overload? The amount of time consumers spend with media increased by one hour and 24 minutes between 2018 and 2019 to almost 12 hours per day – and that time continues to fragment across media channels as new content offerings hit the market,... Continue reading »
by AdExchanger // February 12th, 2020 //
»
The Year In M&A: Broadcasters And Brands Buy In, And Old-School Ad Tech Exits

This was a major year in ad tech deal making. Many deals were opportunistic or outright fire sales, as early programmatic players like Sizmek, Rocket Fuel and IgnitionOne reached the end of the line. Ad tech and data deals were helped by a surge among public company bellwethers The Trade Desk, Cardlytics, LiveRamp, Telaria and... Continue reading »
by James Hercher // December 23rd, 2019 //
»
Disney Plus Finally Strikes A Deal With Amazon Fire; Advertisers Are Buying More Ad Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. That’s Settled Disney reached a deal with Amazon to carry Disney Plus on Fire TV sets. The two companies were at an impasse on a distribution deal because Amazon was demanding a substantial percentage of the media giant’s ad revenue, The Wall Street Journal... Continue reading »
by AdExchanger // November 11th, 2019 //
»
Ad Tech M&A Is On The Upswing In 2019 As TV And PE Lead Consolidation

Advertising technology acquisitions are back in vogue. There were 86 ad tech deals during the first three quarters of 2019, almost double the M&A activity last year, according to a report published Monday by Results International Group, an investment advisory firm. Results International typically doesn’t break out ad tech for its overall marketing technology and... Continue reading »
by James Hercher // October 28th, 2019 //
»
See more articles

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Forrester: US Agencies Will Shed More Than 50,000 Jobs By 2021
  • Is Reach On Connected TV Surpassing Linear TV?
  • Snap To Stop Promoting Trump’s Account; A Steady March Of Google-Focused Agencies
  • This Is What The DOJ Is Thinking As It Preps Its Antitrust Case Against Google
  • How WarnerMedia Is Pivoting Its Premier Promos From Experiential To Virtual
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved