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»cross-device tracking

Everything You Need To Know About Fingerprinting After The Chrome Crackdown

Browser fingerprinting isn’t a new tactic, but it’s newly in the headlines as all of the primary web browsers – Safari, Firefox and now Chrome – crack down on the practice in the name of privacy. The main problem with fingerprinting from a privacy perspective is that there’s no way for a consumer to opt out or to... Continue reading »
by Allison Schiff // May 10th, 2019 //
»
Why Starting With Cookies Doesn’t Make Sense For Cross-Device Tracking

Are some marketers approaching cross-device backward? Tom Laband, CEO and co-founder of mobile data marketplace adsquare, thinks so. “We see many advertisers start with cookie-derived data and bridge that to mobile IDs using cross-device vendors – and to me, that doesn’t make sense,” Laband said Thursday at a company event in New York City. Device IDs,... Continue reading »
by Allison Schiff // February 17th, 2017 //
»
FTC Report Drills Down On Cross-Device, But Has Little Fresh Advice To Share

The Federal Trade Commission’s cross-device report has few practical recommendations on what consumers can do to navigate the tangled web of cross-device privacy controls – or the lack thereof. Although the staff report, issued Monday, is a notable public statement on the space, it cleaves to the commission’s historical party line on tracking. [Read the full... Continue reading »
by Allison Schiff // January 25th, 2017 //
»
Full Disclosure: The FTC Has Its Eye On Cross-Device Tracking

When it comes to cross-device tracking, privacy policies are not up to snuff – and the Federal Trade Commission is digging in. In a paper penned by the FTC Office of Technology Research and Investigation (OTech for short), it was revealed that the majority of Alexa’s 100 most popular websites have policies that reserve the right... Continue reading »
by Allison Schiff // January 6th, 2017 //
»
Here’s What Oracle’s Cooking Up After The Crosswise Acquisition (It’s All About The Data Science)

Last year, Oracle had deals going with a number of different cross-device players, including Drawbridge, pre-Telenor Tapad and Crosswise. In April, Oracle decided to make one of those companies its own, snapping up Crosswise for its data cloud for a reported $50 million. Although Tapad and Drawbridge still power Oracle Data Cloud products, there came a point... Continue reading »
by Allison Schiff // August 15th, 2016 //
»
Does The Yahoo Acquisition Give Verizon The Cross-Device Clout It Craves?

With its acquisition of Yahoo on Monday, Verizon – and therefore AOL – is sinking its hooks into a treasure chest of cross-device data. “It’s very large and very deterministic,” said 360i president Jared Belsky. Cross-device connectivity was ostensibly one of the big motivators behind Verizon’s acquisition of AOL in May 2015, and now the same... Continue reading »
by Allison Schiff // July 26th, 2016 //
»
Drawbridge Picks Up $25 Million In Fresh Funding, Sets Sights On Partnerships And Global Expansion

The money keeps flowing to cross-device, and Drawbridge is the latest beneficiary, picking up $25 million in Series C on Thursday, led by Sequoia Capital. The new round brings Drawbridge’s total funding to $45.5 million since it was founded in 2010. The company will use a portion of its Series C to pursue more licensing... Continue reading »
by Allison Schiff // May 5th, 2016 //
»
2016 Edition: A Marketer’s Guide To Cross-Device Identity

It's been a busy 10 months since AdExchanger published its inaugural Marketer's Guide to Cross-Device Identity. Since then the market has seen significant developments, including technology evolution, merger activity and shots across the bow from government regulators.   Below, we pick up where we left off with an important update to our overview of the... Continue reading »
by Allison Schiff // February 29th, 2016 //
»
The Consumer POV On Cross-Device Tracking: ‘No, Thanks’

When it comes to cross-device, consumers and ad tech vendors speak very different languages. Consumers use words like “non-court ordered surveillance” and “insidious invasion of privacy,” while vendors and ad industry trade groups refer to “innovation in ad tech,” driving “the Internet economic engine” and delivering a “seamless digital experience.” There’s clearly a disconnect. In... Continue reading »
by Allison Schiff // December 23rd, 2015 //
»

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