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»retail

Retail Media Strategies Evolve As Ecommerce Surges 

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Andrea Leigh, VP of strategy at Ideoclick We are witnessing the rise of retail media networks designed by major retailers to deliver a targeted, personalized experience to shoppers. Walmart, CVS,... Continue reading »
by AdExchanger Guest Columnist // March 29th, 2021 //
»
NBCU’s Peacock Still Missing Key Carriage Deals; TikTok Parent Scrambles Under Pressure

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fighting Up Streams NBCUniversal will likely launch the streaming subscription service Peacock next week without Roku or Amazon Fire TV distribution deals, CNBC reports. That’s a tough pill to swallow, considering the two platforms own about 70% of the connected TV market. NBCU’s disputes... Continue reading »
by AdExchanger // July 10th, 2020 //
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Target And Walmart Earnings Show How American Shopping Has Been Reset

Walmart and Target, which both reported quarterly earnings this week, underscore how American shopping habits are being reshaped. Walmart and Target both saw a double-digit increase in average cart value (16.5% and 12.5%, respectively) and a single-digit decline in the number of transactions, since people stocked up with fewer shopping trips. Older Americans also boosted... Continue reading »
by James Hercher // May 20th, 2020 //
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Shopify Bets Big On New Merchants As Retail Scrambles For COVID Commerce Solutions

A wave of new brands and merchants are adopting Shopify’s retail technology, as consumer behavior swings during the coronavirus pandemic. Shopify said during its Q1 earnings Wednesday that the number of new stores selling on its platform grew by 62% in the second half of Q1 compared to the first half, and the number of... Continue reading »
by James Hercher // May 7th, 2020 //
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Dynamic Yield CEO On How Retailers Can Catch Up With Digital Personalization

Your experience scrolling your social media feed will be very different from your friend’s. But when you go into a retail store, you’ll have the same experience as everyone else who steps in. So while digital-first companies like Amazon and eBay are built to create personalized experiences, brick-and-mortar retailers are not, said Liad Agmon, founder... Continue reading »
by James Hercher // February 4th, 2020 //
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P&G's Billie Acquisition Bolsters DTC Category; Microsoft Moves Into Retail Advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Wind In DTC’s Sails Procter & Gamble’s acquisition of Billie, a shaving and body care startup focused on women, has given a boost to the DTC entrepreneur and investor community. Terms of the deal were not disclosed, so it’s unclear if it even was... Continue reading »
by AdExchanger // January 10th, 2020 //
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Comic: Walmart 2029

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Nate Neal // November 15th, 2019 //
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How This Season’s Late Thanksgiving Impacts Retail Advertising

Retail and ecommerce technology companies are forecasting a strong holiday shopping season, except for one problem: the late Thanksgiving this year means there’s one fewer week in the prime shopping period between Black Friday and Christmas. But does it matter if there are fewer days for shopping sprees this year? On the one hand, US... Continue reading »
by James Hercher // November 11th, 2019 //
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After A Year Of Testing, Albertsons Is Ramping Up Its Ad Platform Business

The US retail chain Albertsons, which also operates grocery brands like Safeway, Acme and Shaw’s, is accelerating investments in the data-driven advertising platform it launched last year for consumer brands carried in stores. The idea is to turn its retail loyalty card programs into an advertising and attribution engine, since those shoppers can be tracked... Continue reading »
by James Hercher // April 4th, 2019 //
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How CEO Micky Onvural Sees Retail And Reach Reshaping Bonobos' Marketing

The online clothing retailer Bonobos is at the center of upheaval in US retail and ecommerce. The company was acquired by Walmart last year for $310 million and has opened 58 brick-and-mortar stores in the past seven years. Bonobos also exemplified the direct-to-consumer category in September when former CMO Micky Onvural was promoted to CEO.... Continue reading »
by James Hercher // November 6th, 2018 //
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