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»retail

To Measure Hybrid Transactions, Opted-In Location Data Is Getting A Dose Of AI

Retracing the customer journey from impression to transaction is the holy grail of marketing attribution. But consumer behavior is messy. In today’s hybrid retail environment, customers can window shop in person or comparison shop online before completing their purchase in a store or on the internet. Or they partake in “buy online, pick up in… Continue reading »
by Anthony Vargas // May 18th, 2022 //
»
Retailers Enter This Year’s Holiday Season With Important Open-Ended Marketing Questions

Retailers and big retail brands typically embark on Q4 with their plan firmly in place. Pricing and promotions, inventory deliveries and expected sales are all known factors. Companies test, learn and implement during the first nine months of the year and by the holidays they should be riding on rails. And tech providers oblige. The… Continue reading »
by James Hercher // December 8th, 2021 //
»
Corbin de Rubertis
5 Ways for Retailers to Grow Revenue from Social Commerce

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Corbin de Rubertis, head of innovation at Meredith. The pandemic accelerated many consumer trends that were already in motion, including the collapse of the traditional funnel and the proliferation of ecommerce experiences in mobile apps,… Continue reading »
by AdExchanger Guest Columnist // July 7th, 2021 //
»
Facebook Transatlantic Data Transfers In Peril; Upstarts Threaten The Holdcos

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. You Got Probed The Irish aren’t so lucky, at least not for Facebook, which could lose its ability to transfer data from the European Union to the US. On Friday, Ireland’s High Court issued a ruling that allows the country’s Data Protection Commission (DPC) … Continue reading »
by AdExchanger // May 17th, 2021 //
»
Retail Media Strategies Evolve As Ecommerce Surges 

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Andrea Leigh, VP of strategy at Ideoclick We are witnessing the rise of retail media networks designed by major retailers to deliver a targeted, personalized experience to shoppers. Walmart, CVS,… Continue reading »
by AdExchanger Guest Columnist // March 29th, 2021 //
»
NBCU’s Peacock Still Missing Key Carriage Deals; TikTok Parent Scrambles Under Pressure

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fighting Up Streams NBCUniversal will likely launch the streaming subscription service Peacock next week without Roku or Amazon Fire TV distribution deals, CNBC reports. That’s a tough pill to swallow, considering the two platforms own about 70% of the connected TV market. NBCU’s disputes… Continue reading »
by AdExchanger // July 10th, 2020 //
»
Target And Walmart Earnings Show How American Shopping Has Been Reset

Walmart and Target, which both reported quarterly earnings this week, underscore how American shopping habits are being reshaped. Walmart and Target both saw a double-digit increase in average cart value (16.5% and 12.5%, respectively) and a single-digit decline in the number of transactions, since people stocked up with fewer shopping trips. Older Americans also boosted… Continue reading »
by James Hercher // May 20th, 2020 //
»
Shopify Bets Big On New Merchants As Retail Scrambles For COVID Commerce Solutions

A wave of new brands and merchants are adopting Shopify’s retail technology, as consumer behavior swings during the coronavirus pandemic. Shopify said during its Q1 earnings Wednesday that the number of new stores selling on its platform grew by 62% in the second half of Q1 compared to the first half, and the number of… Continue reading »
by James Hercher // May 7th, 2020 //
»
Dynamic Yield CEO On How Retailers Can Catch Up With Digital Personalization

Your experience scrolling your social media feed will be very different from your friend’s. But when you go into a retail store, you’ll have the same experience as everyone else who steps in. So while digital-first companies like Amazon and eBay are built to create personalized experiences, brick-and-mortar retailers are not, said Liad Agmon, founder… Continue reading »
by James Hercher // February 4th, 2020 //
»
P&G’s Billie Acquisition Bolsters DTC Category; Microsoft Moves Into Retail Advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Wind In DTC’s Sails Procter & Gamble’s acquisition of Billie, a shaving and body care startup focused on women, has given a boost to the DTC entrepreneur and investor community. Terms of the deal were not disclosed, so it’s unclear if it even was… Continue reading »
by AdExchanger // January 10th, 2020 //
»
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