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Samsonite’s Amazon Strategy In Four Words: “Play Chess, Not Checkers”

Working with Amazon is about going in with your eyes open, said Charlie Cole, global chief ecommerce officer at luggage juggernaut Samsonite and chief digital officer at Samsonite-owned Tumi. “Amazon has a proven track record of creating brands in a data-centric way,” Cole said. “I’m always a little surprised when people on the brand side... Continue reading »
by Allison Schiff // December 18th, 2018 //
»
'Tis The Season For Ad Fraud

As advertising spend ramps up during Q4, bad actors respond in kind. Attracted by increased ad budget, fraudsters hide their chicanery within the burst of year-end marketing activity. And shorter campaign flights during the holidays mean advertisers don’t have time to check for weird patterns or increased bot activity. “If you’re running a campaign over... Continue reading »
by Allison Schiff // December 22nd, 2017 //
»
CPMs Soar During The Holidays As App Advertisers Battle For App Store Visibility

App publishers expect their inventory to fetch a pretty penny during the holiday season as marketers furiously funnel their remaining budget into hardcore user-acquisition efforts. “There’s an enormous amount of volatility during Q4, more than anything because of a desire to get up the charts,” said James Peng, head of mobile and social acquisition at... Continue reading »
by Allison Schiff // November 22nd, 2016 //
»
Q4 Commerce Roundup: Amazon Surges, Macy's Collapses

Q4 ecommerce sales were marked by a strong increase in transaction volume and a spike in mobile conversions, a smattering of retail reports shows. Among specific retailers, Amazon was the runaway winner (no surprise there) and brick-and-mortar players may emerge as losers, if an early glum report from Macy's is any indicator. Amazon reported dramatic... Continue reading »
by Wallace Morgan // January 7th, 2016 //
»
The Shopping Carts Are Full, But Holiday Promotions Are A Slippery Slope

Digital marketers spend a disproportionate amount of budget during the holiday season – but is all that cash actually generating incremental sales? Jewelry brands spend more in Q4, roughly 60% of their annual spend, than they do in the other three quarters of the year combined, based on analysis from Nielsen. Toy brands spend around 56%... Continue reading »
by Allison Schiff // November 24th, 2015 //
»
How Ecommerce Companies Prepare For The Make-Or-Break Holiday Season

If late-year sales are particularly important to you, then your holiday strategy and product development should now be entering its final lap. What remains is a race to retain customers coming in during the blitz of holiday marketing. “The actual user connections should be in place before the holidays, not just a strategy,” said Richard... Continue reading »
by James Hercher // October 14th, 2015 //
»
Holiday 2013: ‘Delivery’ Becomes Data-Driven Differentiator For eBay And Amazon

Method of delivery is apparently the new black in retail marketers’ holiday ’13 arsenal. And, it’s on the minds of the commerce masses. This week, after stumbling back from a Q3 earnings call that painted a somewhat stormy picture of its holiday ecommerce expectations (“deceleration” was the word used), eBay made a move to acquire... Continue reading »
by Kelly Liyakasa // October 25th, 2013 //
»
Perfect Your Facebook Ad Strategy This Holiday Season

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Laura O'Shaughnessy, CEO of SocialCode. This holiday season, analysts expect sales growth to come in a percentage point lower than the previous two years at 4.1% (National Retail Federation).... Continue reading »
by AdExchanger // October 23rd, 2012 //
»
Does Social Commerce Really Matter this Holiday Season?

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yuchun Lee, VP and general manager of IBM’s Enterprise Marketing Management. He was previously founder and CEO at Unica. Marketers preparing for Q4 are no doubt keenly aware of the importance of... Continue reading »
by AdExchanger // September 28th, 2012 //
»

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