Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
Comic: Campaign Flight Patterns
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Murder Your Thirst And Measure Everything
Liquid Death is all jokes and dark humor on the surface, but the canned water brand’s chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. He’s tackling one of the gnarliest problems in CPG: proving that media actually moves product off the shelves.
The Trade Desk’s Revenue Growth Stalls As Big Brands Tighten Their Belts
“Our revenue growth is below our expectations and below the standard we hold ourselves to,” The Trade Desk CEO Jeff Green told investors.
Nielsen Is Acquiring DoubleVerify For $2.15 Billion
On Thursday, Nielsen entered into a definitive agreement to acquire DoubleVerify in an all cash transaction valued at approximately $2.15 billion.
WBD Hopes To Buoy Linear TV Long Enough For Streaming To Find Its Way
Warner Bros. Discovery cited softer ad sales growth and the continued decline of linear TV as its reasons for missing investor expectations in Q2. Unsurprisingly, streaming ads are the biggest bright spot on WBD’s earnings report card.
AppLovin Asks For Patience As It Grows Its Ecommerce And Consumer Ads Business
“We’re deemed a new bucket, so a testing category,” AppLovin CEO told investors regarding its nascent consumer and ecommerce ads business. “And to graduate up takes time. This stuff compounds over quarters and years.”
Magnite Doesn’t Want To Be A DSP. It Just Wants To Own The Decisioning Layer
On Wednesday, Magnite CEO Michael Barrett painted a picture of a company that’s edging into the buy side by adding more DSP-style capabilities for planning and activation.
