• Innovation Labs //
  • PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • COVID-19 Special Coverage
AdExchanger Homepage
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Subscribe
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Retail Advertising

Pinterest Ad Spend Grows 35%, But Investors Are Spooked By Retail Fallout

Pinterest made $272 million in Q1 this year, a 35% jump from the same period in 2019, but its net loss increased by $100 million because ad spend crumbled in March. The company “began 2020 on strong footing,” said Pinterest CFO Todd Morgenfeld during the company earnings call Tuesday, but April ad spend declined by... Continue reading »
by James Hercher // May 6th, 2020 //
»
Getting Down With BOPIS, The New Normal For Grocery Shopping

A year ago, if you overheard someone say “BOPIS is all the rage,” you could be forgiven for mistaking the reference for obscure ’90s-era slang. But nowadays, “buy online pick up in store” is as normal as, well, doing groceries. And it’s going to change retail advertising forever. Publicis Groupe forecast in 2019 that it would... Continue reading »
by James Hercher // May 5th, 2020 //
»
Google Revamps Ecommerce Ads Pitch With New Formats And Shopping Hub

Google released a slate of new shopping ad products on Tuesday, upping the ante in commerce marketing as Amazon, Facebook-agram and Adobe ramp up their shopper ad businesses. Google’s new shopping ad formats, unveiled at Google Marketing Live in San Francisco, tie formerly siloed properties within Google, such as YouTube and Maps, into a more... Continue reading »
by James Hercher // May 14th, 2019 //
»
Walmart’s Ad Tech In-Housing Continues With Deal For Polymorph Labs

Walmart Media Group (WMG), the retailer’s data-driven advertising business, took another step forward with its in-house advertising program on Thursday with the acquisition of Polymorph Labs, a San Francisco-based ad tech startup. Walmart did not disclose terms of the deal or how many employees it will add with Polymorph. Polymorph, formerly AdsNative, raised a total... Continue reading »
by James Hercher // April 11th, 2019 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • LiveRamp Earnings Show It Has The Runway (And Cash) To Weather This Crisis
  • Agency Life: COVID-19 Will Cause 4 Permanent Changes
  • The Gaming Audience Is A Lot More Diverse And Desirable Than You Think
  • Lowering Price Floors May Harm Publisher IVT And Viewability Rates
  • While We Work Remotely, These Data Science Innovators Keep Ad Tech Moving
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved