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»mParticle

Everyone Wants To Be A CDP. Here's Who's Actually Doing It.

"Everyone Wants To Be A CDP. Here's Who's Actually Doing It." is presented by mParticle. Customer data platform (CDP) capabilities borrow attributes from CRM, tag management and even more traditional data onboarding. Consequently, they are often conflated with ad tech systems like data management platforms (DMPs), despite having use cases that go beyond paid media and into... Continue reading »
by Kelly Liyakasa // May 3rd, 2018 //
»
The Complete Guide To CDPs

"The Complete Guide to CDPs" is presented by mParticle. "The Complete Guide To CDPs" is part 1 in a multipart series on the rise of the CDP and is an independent editorial report. The customer data platform (CDP) is the new “it” acronym, an emerging technology commanding a recent deluge of analyst and investor interest... Continue reading »
by Kelly Liyakasa // April 5th, 2018 //
»
Audience Suppression Helps SeatGeek Make More Efficient Snapchat Buys

There’s no point in targeting people with app-install ads if they’ve already downloaded the app. But that’s exactly what SeatGeek found itself doing. In the mobile app world, audience suppression often requires extensive manual work. Although Facebook – a huge beneficiary of mobile media dollars – makes audience suppression easy, newer platforms like Snapchat don’t... Continue reading »
by Sarah Sluis // November 16th, 2017 //
»
It Always Makes Sense For Apps To Send Personalized Messages… Except When It Doesn’t

New York-based coffee lovers probably want to receive targeted push notifications with discounts on lattes at their favorite Brooklyn coffee house – but not if they’re traveling in Chicago that day. It’s hard to get that level of granularity right, which is why a lot of brands aren’t taking advantage of context, location, weather and other... Continue reading »
by Allison Schiff // May 26th, 2017 //
»
Podcast: mParticle Vs. Mobile Data Fragmentation

Welcome to episode No. 14 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. In the latest episode of AdExchanger Talks, mParticle CEO Michael Katz talks about the vision behind mParticle, a three-year-old startup that consolidates data feeds in the fragmented app ecosystem. He describes it as an "API of APIs." That vision can... Continue reading »
by Zach Rodgers // February 16th, 2017 //
»
Don't Call It An Evolution: Marketing Data's Third Wave

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Katz, CEO and co-founder at mParticle. There are two schools of thought when it comes to how evolution occurs. There is the gradualism model, first proposed by Darwin, suggesting... Continue reading »
by AdExchanger // December 14th, 2016 //
»
Mobile Data Integrator mParticle Adds $17.5 Million Series B

MParticle is in growth mode. The mobile data platform, which helps collect and connect mobile data across platforms, has added $17.5 million in new funding, just nine months after its $15 million Series A in January. The round was led by Bain Capital Ventures, a new investor, with participation from existing investor Social Capital, bringing... Continue reading »
by Allison Schiff // October 13th, 2016 //
»
Jim Payne: Facebook Is ‘Not Where The Smart Money Is Being Spent’

Facebook and Google may hoover up 85% of incremental digital ad dollars, but that doesn’t mean it’s time for the LUMAscape companies to pack it in. Facebook is “not where the smart money is being spent,” said Jim Payne, co-founder and former CEO of MoPub, speaking at the Acceleration show hosted by mParticle in New York... Continue reading »
by Allison Schiff // May 19th, 2016 //
»
Is Mobile Immune From The VC Funding Drought? (Not Exactly)

Some say the ad tech venture capital funding well may be running dry, but mobile-centric companies still seem to be doing all right. “Over the past couple of years, mobile’s been somewhat insulated from the general sentiment around ad tech, at least on the private side,” said Michael Katz, CEO and co-founder of mParticle. “Clearly... Continue reading »
by Allison Schiff // January 14th, 2016 //
»
Mobile Is Eating Everything, Including Ad Tech

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Katz, CEO and co-founder at mParticle. We’ve heard talk about massive ad tech consolidation for years. Whether it’s through M&A, a nuclear winter-like event or convergence with the marketing... Continue reading »
by AdExchanger // April 7th, 2015 //
»
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