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» John Ebbert

John Ebbert
Publisher & CEO

John Ebbert is publisher and CEO of AdExchanger, an online trade publication he began in 2008. AdExchanger is devoted to the emerging trends in data-driven advertising and enables the exchange of ideas between all members of the ad ecosystem. Prior to AdExchanger, he worked for 15 years in digital marketing and operational roles for companies such as Viacom’s Nickelodeon, Arkadium and ContextWeb, as well as an entrepreneur.

Articles by John

We’re Growing: AdExchanger Acquired By Access Intelligence

Greetings! As you may have seen in today’s press release, AdExchanger is excited to announce that we have been acquired by Access Intelligence, a B2B media and information company. Since I founded AdExchanger in 2008 (Whoa! Almost 10 years ago), AdExchanger has been laser-focused on serving our diverse community of marketers, agencies, media, technologists and anyone else who… Continue reading »
by John Ebbert // June 19th, 2017 //
»
Admeld Band Re-Unites: Kelly Joins Millennial Media CEO Barrett

In a reprise of their recent startup adventure, former Sociomantic CEO and Admeld exec Jason Kelly will become “President of the Company’s Managed Media” as Millennial CEO Michael Barrett looks to re-create the programmatic magic of his Admeld days which led to an eventual acquisition by Google. From today’s release (see it): “Reporting to CEO and President Michael Barrett, Kelly will… Continue reading »
by John Ebbert // October 1st, 2014 //
»
GE Considers Native Ad Success Online And Off

Coming from the agency world three years ago, Alexa Christon brought creative rather than media experience to her evolving role at GE, where she is now head of media innovation. And, with responsibility for GE’s US media today and an eye toward what her mega-corporation can produce globally, she’s helping to push the envelope of more… Continue reading »
by John Ebbert // September 2nd, 2014 //
»
Automated Insights Wants To Personalize Native Advertising

Ever since his company, Automated Insights, announced a partnership with the Associated Press (AP), CEO and founder Robbie Allen says it’s been a bit of a whirlwind. The idea that his Durham, N.C., firm’s technology could automate what reporters do with the appropriate data inputs clearly has larger implications. As The Washington Post and Poynter, among… Continue reading »
by John Ebbert // August 19th, 2014 //
»
Defining Native Advertising Success At The Washington Post

Like many publishers, The Washington Post’s Kelly Andresen grapples with success metrics for native advertising campaigns. As director of ad innovations and product strategy, she has a front-row seat on her publication’s digital evolution and oversees teams that are dedicated to creating new digital advertising revenue, including native. “When you move into content marketing, it’s… Continue reading »
by John Ebbert // July 30th, 2014 //
»
TubeMogul Updates S-1, Valued At $372 Million

Video demand-side platform (DSP) TubeMogul has updated the S-1 it filed in March, saying it will sell 7,187,500 shares at a suggested offering price of $13 per share. Read the S-1. TubeMogul hopes to raise $93 million and will now take this offer to potential IPO investors – “the roadshow” – prior to the company going public.… Continue reading »
by John Ebbert // July 7th, 2014 //
»
Quick Take: Agency Holding Companies Need To Merge With Technology

With the collapse of the proposed merger of agency holding companies Omnicom and Publicis, former agency exec and Vertere Group’s Tim Hanlon provided his take: “Much of of the logic I laid out last year when the deal was announced still holds. If anything, it only exacerbates the questions that brand marketers have about how to best… Continue reading »
by John Ebbert // May 9th, 2014 //
»
Google Acqui-hires Spider.io, And Founder Douglas De Jager

Positioning its latest purchase as another effort to clean up the fringes of the display ad ecosystem, Google’s Neal Mohan announced today the acquisition of spider.io and its seven employees, led by founder Douglas de Jager. Terms of the deal were not disclosed. In a post on the DoubleClick Advertiser blog, Mohan wrote: “Today we’re… Continue reading »
by John Ebbert // February 21st, 2014 //
»
The Unfolding Strategy and Services Sector (Video) – Industry Preview 2014

At last month’s Industry Preview 2014 conference, IPG Mediabrands Global CEO Matt Seiler joined Deloitte Digital principle Mark Singer for a discussion about “The Unfolding Strategy and Services Sector.” The panel was moderated by Zach Rodgers, AdExchanger’s managing editor.
by John Ebbert // February 10th, 2014 //
»
Can Google Become An Enterprise Software Marketing Company?

As Google continues to expand its efforts in search, display, video and mobile, and address consumers across digital marketing channels, the company has obvious aspirations to become a more holistic solution for marketers. The seeds of Google’s marketing – not just advertising – plans could be linked even to the name of its platform: the DoubleClick Digital… Continue reading »
by John Ebbert // February 6th, 2014 //
»
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