By John Ebbert
One of the many highlights of last week’s Industry Preview 2014 conference, which highlighted some of the best and brightest thinking in digital marketing technology, was the “Data Management Platforms” panel discussion moderated by AdExchanger’s Director of Research, Joanna O’Connell.
See the panel:
Participants included:
Meta is simplifying its CAPI setup and teaching its pixel new tricks, including adding an AI-powered feature that automatically pulls in data from an advertiser’s website.
TelevisaUnivision is the latest TV publisher to join the self-serve trend that’s rising in popularity across connected TV advertising. Its streaming inventory is now available to buy through fullthrottle.ai’s self-serve platform. The collaboration includes an ad bidder designed to improve both targeting and measurement.
Law firm Keller Postman is leading mass arbitration suits against Google, seeking advertiser damages for alleged monopoly overpricing. The total available pot is a quarter-trillion dollars.
Opal launched Gem, a new AI solution, to help large brands unify the layers of media and tech within their organizations.
Mula’s AI native content feed helps On3 keep its engagement and RPS consistent amid traffic drop-offs to publisher sites and the growing scarcity of online attention.
Hearst is stitching together its far‑flung news properties into a single programmatic marketplace to simplify buying local news and shore up its business as the ad market shifts.
Behind its edgy marketing, Liquid Death faces a familiar CPG problem: Most sales happen at the register, where media measurement goes to die.
Hearst is stitching together its far‑flung news properties into a single programmatic marketplace to simplify buying local news and shore up its business as the ad market shifts.
Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess. But efforts are being made.
CTV never fit cleanly into campaign execution models built for RTB-based trading. Whether agentic AI solutions can simplify the complicated CTV landscape for publishers will be their first real test case.
Linkby, which connects brands with publisher content that advertisers pay for based on reader engagement, announced its $15 million Series B on Tuesday.
