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»DMP

How Axel Springer Is Preparing For The Demise Of The Third-Party Cookie

The end of the third-party cookie won’t happen for nearly a year, but thanks to GDPR, Axel Springer was prepared for the shift: the publisher hasn’t used third-party data in the ad campaigns it sells since the end of 2018. Instead, it’s shored up its technology, working to create scalable first-party data. The German news... Continue reading »
by Sarah Sluis // April 1st, 2021 //
»
Food52's New Secret Ingredient: A First-Party Data Platform

Food52 is taking the lid off its first-party data platform. The hybrid publisher-retailer concluded it needed to improve ad buyers’ access to its data, said Matt Greenberg, SVP of brand partnerships at Food52.  Advertisers were asking Food52 about its data, so the demand was already there. And publishers are building first-party data solutions left and... Continue reading »
by Sarah Sluis // March 17th, 2021 //
»
Comic: Only Industry Analysts Can Tell Them Apart

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by AdExchanger // October 16th, 2020 //
»
Not Giving Up On Its DMP: Adobe Intros Predictive Segments For Audience Manager

Some marketers are disillusioned with data management platform technology, but Adobe is still actively investing in its DMP. On Wednesday, Adobe added a feature to Audience Manager that allows marketers to associate unknown users with segments based on their propensity to take a certain action. The feature, which was in beta for roughly a month,... Continue reading »
by Allison Schiff // May 20th, 2020 //
»
Data Startup Habu, Created By Former Krux Execs, Isn’t A DMP Or A CDP – So, What Is It?

Four former Krux and Salesforce executives launched a marketing data startup called Habu this week to help with omnichannel orchestration – just don’t call it a customer data platform. Habu, which means “hub” in Japanese, is positioning itself as a modular operating system for marketing data. Put another way, data management platforms failed to fulfill their... Continue reading »
by Allison Schiff // February 14th, 2020 //
»
DMPs Aren’t Dead, But They Must Continue To Evolve

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gareth Davies, co-founder at Truth{set}. Google’s announcement to deprecate the Chrome cookie within two years seals the fate of anonymous behavioral data and its underlying identifiers and technology. The move... Continue reading »
by AdExchanger // January 22nd, 2020 //
»
The Top 10 AdExchanger Stories Of 2019

Whenever Google moves, people pay attention. Half of the 10 most-trafficked AdExchanger stories in 2019  feature Google, showing how any change Google makes ripples across the industry. Readers were also intrigued by stories of great success and … the opposite. On the former end of the spectrum was an examination of The Trade Desk’s massive... Continue reading »
by Sarah Sluis // December 23rd, 2019 //
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Comic: How About A DMP For Christmas?

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Nate Neal // December 20th, 2019 //
»
DMP Market Entering Period Of Volatility, According To Advertiser Perceptions

Marketers aren’t switching off of their DMPs – yet. But they’re considering solutions that are less cost-heavy and more integrated with paid media. DMPs from Oracle, Salesforce and Adobe have always been the most-used platforms in previous Advertiser Perceptions reports, and they still are in the research firm’s latest report, released Wednesday. But their favor... Continue reading »
by Alison Weissbrot // December 18th, 2019 //
»
Eyeota Brings In Co-Founder Kristina Prokop As CEO

Eyeota co-founder Kristina Prokop is returning to lead the data company as CEO. She replaces Kevin Tan, who led the company as CEO for the company’s first decade. He stepped down for an undisclosed reason, but will remain on the board. “There are different talents and types of leadership needed at different stages of the... Continue reading »
by Sarah Sluis // December 9th, 2019 //
»
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