If I were to pick one person who could distill for today's marketer the rapidly innovating, marketing technology ecosystem, the selection would be simple enough.
Who knew I'd someday have the good fortune to work with that person, too?
I am excited to announce that Joanna O'Connell has joined AdExchanger as our Director of Research.
Joanna is a well-known expert in the areas of marketing and advertising technology. Her previous experience as Principal Analyst at Forrester Research and at Razorfish's seminal trading desk, ATOM Systems, makes her uniquely qualified to provide insight and understanding of this evolving ecosystem to marketers.
In the weeks and months to come, we'll talk more about our AdExchanger Research plans which will highlight Joanna's analysis and that of key thought leaders in the industry as AdExchanger delivers research on important industry trends including, but not limited to, programmatic media.
On behalf of the entire AdExchanger team - Zach, David, Judith, Kelly, Haley and myself - welcome, Joanna!