• Programmatic I/O New York//
  • 2022 AdExchanger Awards//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • Programmatic I/O New York
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS
  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Programmatic I/O NY
    • Top 50 Programmatic Power Players
    • AdExchanger Awards
    • All Events
    • Other Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»adexchanger

Comic: Mt. ViewMore

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… Happy Presidents Day! This classic AdExchanger comic was originally published on May 19, 2017.

by Nate Neal // February 21st, 2022 //
»
Media Agency Review Activity Spikes During COVID-19

Media agencies are the No. 1 partner that brands are reviewing as COVID-19 rocks their marketing plans. Sixty-three percent of brands are reevaluating their media agencies, according to AdExchanger’s 2020 industry outlook report. That’s compared to 56% of respondents reassessing their data partners, 44% looking at new measurement partners and just 19% reexamining their relationships… Continue reading »

by Alison Weissbrot // July 16th, 2020 //
»
The Top 10 AdExchanger Stories Of 2019

Whenever Google moves, people pay attention. Half of the 10 most-trafficked AdExchanger stories in 2019  feature Google, showing how any change Google makes ripples across the industry. Readers were also intrigued by stories of great success and … the opposite. On the former end of the spectrum was an examination of The Trade Desk’s massive… Continue reading »

by Sarah Sluis // December 23rd, 2019 //
»
Comic: Summer of Programmatic

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

by Nate Neal // June 22nd, 2018 //
»
Comic: Beating The Heat
by Nate Neal // April 13th, 2018 //
»
Rethinking Display Advertising

“The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant.  As media brands try to figure out their long-term monetization strategies, which may include paywalls, micropayments or alliances, many still heavily rely on display advertising, mainly… Continue reading »

by AdExchanger // April 6th, 2018 //
»
Comic: Quality Traffic

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

by Nate Neal // April 6th, 2018 //
»
Comic: New Best Friend

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

by Nate Neal // March 30th, 2018 //
»
Comic: Will It Ever End?

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

by Nate Neal // March 23rd, 2018 //
»
Comic: All New

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

by Nate Neal // March 16th, 2018 //
»
See more articles
 

Popular Today

  • AdExplainer
    AdExplainer: How To Use Attention Metrics
  • On TV and Video
    CTV Ad Buying Is About More Than Just Premium Versus Programmatic
  • earnings
    Walmart’s Advertising Revenue Is Small But Soaring
  • Data
    Google Is Creating A Panel To Feed Its Conversion Models
  • startups
    Just Say No To Calling Yourself Crypto And Other Lessons From The Inc. 5000 List

AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved