Comic: Delayed Viewability?
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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OPINION: Data-Driven ThinkingHow A Connected World Reshapes Audience Buying
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Williams, chief operating officer of Mediaglu. Over the past several years, an abundance of ad-tech companies have constructed large businesses completely dependent on their audience data. This data is […]
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OPINION: Data-Driven ThinkingEnterprise Adoption Of Ad Tech Will Supercharge The Market
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. The appetite for ad technology is just beginning to appeal to new markets in new ways. Expect to see significant growth in the sector […]
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Comic: Buying A DMP
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Amazon Creates Gap In Marketers' Data Flow Plans
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. Amazon’s earnings call late last week held no major surprises, but neither did we in the advertising world hear much about what we’re really interested in: Amazon’s digital […]
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Comic: BRIC Housing
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: Recruiting Digital
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: Cross-Device Identification
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: Grumpy Planner
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: It's Mine
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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AdExchanger Welcomes Joanna O'Connell As Director Of Research
If I were to pick one person who could distill for today’s marketer the rapidly innovating, marketing technology ecosystem, the selection would be simple enough. Who knew I’d someday have the good fortune to work with that person, too? I am excited to announce that Joanna O’Connell has joined AdExchanger as our Director of Research. […]
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Comic: Automating Workflow
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: Twitter Seeds The Mobile Pasture
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: The Marketer's Calendars
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: The New Nielsen
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: AdExchanger In Vogue
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: The Mobile Freight Train
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: Avoiding The Rollercoaster
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: Scale Matters
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: Programmatica Upfrontus
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: The Mobile Shift
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: Zip +4
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: Dr. Programmaticstein
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: Native Ads
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: The Creative And Cannes
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: CRM
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: Data Coop
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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OPINION: Data-Driven ThinkingOff To See The Wizard: The Problems Of Complexity in Programmatic Direct
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, Chief Revenue Officer at NextMark. I once heard Terence Kawaja remark that “complexity is the agency’s best friend.” It’s hard to argue with that. Early digital agencies were necessary […]
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Adacado Says Dynamic Creative Is A Business
Like many efforts among digital advertising entrepreneurs, one business idea begets another. Michael Brown, CEO of Vancouver-based Adacado, is no different. The HealthPricer comparison shopping engine that he and his team developed led to the realization that they needed to find an efficient way to assemble and optimize display ad creative in real-time – a […]
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Comic: Catching The Video Ad Thermal
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…