A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
It’s a wrap on the US v. Google antitrust case, at least for now. Then, behind the IP infringement claim on the OpenRTB spec that ruffled feathers at the IAB Tech Lab.
AdStorm launched an ad buying platform in August to let just about anyone put their own money behind real political TV ad campaigns.
An unusual dilemma has programmatic vendors and ad tech platforms worried about a flurry of potential patent infringement suits.
It’s been more than two months since Google said it would forego third-party cookie deprecation in favor of a user choice mechanism. But it hasn’t shared any details yet.
Omar Tawakol is a serial entrepreneur. He sold two companies in five years, including BlueKai to Oracle in 2014. But he’s in no rush with his new virtual product placement startup Rembrand. He says he’s having too much fun. Plus: Meditating on the end of Oracle Advertising.