A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: The Creative And Cannes
By 
Nate Neal
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Apple Publishes Its Plan To Wipe Out Web Tracking
Apple is coming for identity resolution. WebKit’s latest tracking crackdown targets the infrastructure behind post-cookie IDs – and switching to a first-party setup won’t necessarily spare vendors.
AI Slop Sites Are On The Rise. Is Ad Tech Ready For Its New MFA Challenge?
Advertising supply chain intelligence company DecryptAds uncovered more than 2,100 AI-generated recipe sites that are monetized with programmatic ads and feature fabricated author profiles.
How Australian Home Lender Lendi Measures The Invisible Work Of AI
Most brands and businesses are trying to figure out how to improve their metrics when it comes to AI – and also what those metrics even are.
AI Startup Minerva Built An Agentic CDP, But Don’t Call It That
Minerva wants to turn fragmented customer data into something marketers can use, with AI agents doing the work behind the scenes.
VideoAmp Bets On AI To Connect Ad Planning And Measurement
VideoAmp is competing in the measurement space by sharpening its focus on TV audience data, ad performance and, of course, AI. The company is also making strategic hires and promoting from within.
OPINION: Data-Driven Thinking
Sure, Debates Between Prebid Members Can Get Heated. That’s Why It’s The Programmatic Melting Pot
The Prebid Summit in New York City on Tuesday exceeded the event’s reputation for liveliness.
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PlatformsMeta Is Selling Ad Slots, TV-Style
