A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Summer of Programmatic
By 
Nate Neal
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Please, I Beg You, Do Not Fill My TV With Pregnancy Ads
A few months ago, I did something I’ve never done before. I saw a CTV ad for a product I needed and got so annoyed about it that I bought a competitor’s version out of spite.
How Georgia-Pacific Rolled Out Its Own Programmatic Media Team
Georgia-Pacific spent years building an in-house media and measurement team, and ended up with a hybrid model that keeps digital execution inside while leaving TV and CTV to its agency.
This Marketing Consultancy Deciphers Consumers’ Brand Associations – And Doesn’t Believe In Segmentation
Triggers’ latest feature tracks how brand perceptions change over time by looking at consumer memories and subconscious associations.
With Match Rates Falling, Is Effective Attribution Just An Illusion?
Attribution isn’t all it’s cracked up to be. Just ask Cimin Ahmadi Cohen, founder and CEO of Idea Peddler, a full-service agency based in Austin Texas.
Google’s Meridian And Meta’s Robyn: A Gift To Measurement Or Trojan Horses?
Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix modeling tools that many marketers don’t even realize they’re using.
This New Training Framework Gives Publishers A Say In How AI Uses Their Work
The SAIL initiative compensates publishers when AI scrapes their content and guarantees the outputs adhere to the same cultural standards they apply to their own coverage.
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