CloudX Takes A Swing At Black‑Box Mobile UA With Agentic Buying Tools
CloudX, which makes AI infrastructure for app publishers, is expanding from monetization to agentic buying for user acquisition.
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The IAB Tech Lab Publisher Protocol for 2026: A Q&A With Anthony Katsur
In a Q&A with Anthony Katsur, CEO of IAB Tech Lab, we examine where publishers can find real impact in 2026 amid growing pressure to deliver revenue now.
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Criteo And The Programmatic Plug-In Problem
AI agents have infiltrated retail media. At least, that’s how it felt to big Wall Street advertising and tech investors, who brought a sense of existential dread to Criteo’s quarterly earnings call on Wednesday.