Addante’s salary is $280,000 (he also received at least $150,000 in cash incentives last year), while president Gregory Raifman and COO/CFO Todd Tappin each make $279,615. Raifman and Tappin recorded (smaller) bonuses too, and have stock options valued at under $4 million apiece.
Also, the company is notably calling its core offering the “Advertising Automation Cloud.” It’s interesting to see management position Rubicon less as a “programmatic” IPO than a “cloud” IPO. Perhaps, Adobe, Amazon or Salesforce will take note of the moniker given their own cloud efforts and rumored searches for acquisition targets.
And lastly, here’s how the prospectus characterizes Rubicon’s customer set: “We have direct relationships built on technical integration with over 500 sellers of digital advertising, including approximately 40% of the U.S. comScore 100.”
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