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»rubicon project

Rubicon Project Feels ‘Slight Ding’ As Buyers Cut Off Resellers

Rubicon Project missed revenue projections for the quarter as programmatic changes, including the new transparency standards App.ads.txt and sellers.json, affected its topline revenue growth. Rubicon Project’s Q3 revenue grew 27% year over year to $37.6 million. Year to date, its revenues are $107.9 million, which represents 30% growth compared to the same period last year.... Continue reading »
by Sarah Sluis // November 6th, 2019 //
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The Dawn Of Ad Tech’s Open Source Era

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today's column is written by Michael Barrett, president and CEO at Rubicon Project. For the first time in my career, ad tech’s independent players are embracing a powerful idea: Collaboration makes us stronger. It’s a... Continue reading »
by AdExchanger // October 25th, 2019 //
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Rubicon Project Buys Header Bidding Tech Startup RTK.io For $11 Million

Rubicon Project acquired header bidding management and analytics platform RTK.io for $11 million in cash on Monday. The plan is to integrate RTK.io’s tech and analytics functionality into Rubicon Project’s Demand Manager product by the first half of next year. “This will accelerate our vision to be a leader in the Prebid managed service business,”... Continue reading »
by Sarah Sluis // October 21st, 2019 //
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What Headwinds? Ad Tech Stocks Are Surging This Year

Amid fears of a recession and wild swings in the stock market, advertising technology companies are enjoying a renaissance. Since the start of 2019, shares of the video ad tech company Telaria have more than doubled in value, from below $4 to $10.45 as of this week. Rubicon Project also started the year trading below... Continue reading »
by James Hercher // September 10th, 2019 //
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Ad Tech Stocks Surge; Hyp3r Kicked Off Instagram

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Taking Stock Ad tech stocks seem to be staging a comeback. Aside from Criteo, independent, publicly-traded ad tech companies are on a growth streak. The Trade Desk is up more than 5X since May 2018, when GDPR became law, and now boasts a market... Continue reading »
by AdExchanger // August 9th, 2019 //
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Rubicon Project Grows Revenue To $37.9 Million With Positive RTB Trends

Rubicon Project took in $37.9 million in Q2 2019, up by almost a third from the same period last year, according to the company’s earnings report on Wednesday. Rubicon was cash flow positive for the second consecutive quarter, but still had a net loss of $8.3 million. Though that figure is down from Q2 2018,... Continue reading »
by James Hercher // July 31st, 2019 //
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The Case For First-Party, Community-Driven Identity

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Tom Kershaw, chief technology officer for Rubicon Project. It’s hardly revolutionary to predict the end of the third-party cookie. Digital advertising’s fundamental currency for the last ten years is under increasing strain. Regulators are... Continue reading »
by AdExchanger // July 26th, 2019 //
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Rubicon Project Built Demand Manager To Give Publishers More Control Over Open Web

Publishers want to control their header bidding – especially in light of Google Ad Manager’s changing rules and proprietary header bidding wrappers giving preference to their own demand. To serve this need, Rubicon Project built Demand Manager, tech that sits on top of the open-source wrapper Prebid. In addition to analytics and a rich UI... Continue reading »
by Sarah Sluis // May 9th, 2019 //
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Rubicon Grows Revenue, But Bid Shading Is Driving Down Publisher CPMs

Rubicon Project’s revenue increased 32% in Q4, earning $41.4 million on $301 million in ad spend. It met its goal for a positive adjusted EBITDA and, as a bonus, became cash flow positive a year ahead of projections. The news sent Rubicon’s stock up 15% in after-hours trading. But Rubicon also noted pressure in its... Continue reading »
by Sarah Sluis // February 27th, 2019 //
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How PadSquad’s High-Impact Ads Survived In The Face Of Header Bidding

Overcoming the banality of a standard banner ad in favor of a custom unit requires a lot of work. Buyers need to work with creative tech companies to build the units, and publishers need to adjust their ad setup to support the unusual formats. When header bidding became the norm, it cut off these companies’... Continue reading »
by Sarah Sluis // January 16th, 2019 //
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