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»rubicon project

Meet Magnite, The Post-Merger Name For Rubicon Project And Telaria

The Rubicon Project and Telaria brands are no more. The two exchanges, which merged in December, have picked a new name to go to market with together: Magnite. “It felt descriptive of the brand mission,” said Magnite CEO Michael Barrett. Meant to evoke magnetism and the “-ite” of a mineral, Magnite will also change its... Continue reading »
by Sarah Sluis // June 30th, 2020 //
»
Mark Zagorski Exits Rubicon; Spotify Pursues Podcast World Domination

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Aprés-Zagorski Mark Zagorski is leaving Rubicon Project at the end of June, the company announced on Thursday. It’s hardly surprising. Zagorski was CEO of Telaria before its absorption by Rubicon, and he has been COO and president since then. “Thanks to Mark’s leadership, we... Continue reading »
by AdExchanger // June 22nd, 2020 //
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CMO Stints Shorten; HBO Max Launches

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Short Stint The average tenure of CMOs in the United States dropped again in 2019, to 41 months from about 43 months in 2018. That’s the lowest number on record since 2009, according to a report from executive search firm Spencer Stuart. The... Continue reading »
by AdExchanger // May 28th, 2020 //
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While The World Falls Apart The Stock Market – And Ad Tech Especially – Keeps Pumping

With almost two months of nationwide lockdowns under our belts and a round of quarterly earnings reports, Wall Street’s sentiment around digital media and ad tech companies is … surprisingly positive. Companies that rely on advertising are supposed to be among the most prone to recessions and market panic, since advertising is historically tied to... Continue reading »
by James Hercher // May 19th, 2020 //
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Post-Merger, Rubicon Project Cuts 8% Of Staff

Rubicon Project is laying off 8% of its combined staff this quarter to reduce short-term costs in response to its merger and the coronavirus pandemic. Originally, Rubicon Project and Telaria expected to achieve $15 million to $20 million in cost synergies post-merger, but the coronavirus pandemic led the newly combined company to increase cost-cutting to... Continue reading »
by Sarah Sluis // May 6th, 2020 //
»
Google Ad Manager Policy Changes Don’t Hurt Publishers, According To Advertiser Perceptions

Although Google Ad Manager’s policy changes make it a frequent subject of criticism among some publishers, in practice publishers don’t cite these changes as negatively impacting their businesses, according to Advertiser Perceptions’ latest survey of the SSP market. The report polled 150 digital ad sales and operations professionals at sites with more than 3 million... Continue reading »
by Sarah Sluis // May 5th, 2020 //
»
Social Distancing With Friends: Rubicon Project/Telaria CEO Michael Barrett

When Rubicon Project and Telaria announced their merger in December, the coronavirus was only just beginning to raise flags in Wuhan, China. Three months later, the deal is officially done – the merger closed on Wednesday – and Michael Barrett, CEO of the combined entity, is adjusting plans for the integration and product road map. The companies... Continue reading »
by Sarah Sluis // April 2nd, 2020 //
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Rubicon Project Grows Revenue 17% As It Prepares For Telaria Merger And Cookieless Future

Rubicon Project delivered a strong end to 2019 by increasing Q4 revenue by 17% to $48.5 million, the top end of its guidance to investors. The exchange also highlighted its growth in video as it prepares to close its merger with Telaria in early April. Video revenue soared 43% to $28.6 million in 2019. Video... Continue reading »
by Sarah Sluis // February 26th, 2020 //
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Five Things You Need To Know About The Rubicon-Telaria Merger

Michael Barrett has had his eye on Telaria since his first day as CEO of Rubicon Project in March, 2017, when the company was Tremor Video and was led by then-CEO Paul Caine. But, like with many relationships, Rubicon and Telaria needed to “do a little work on ourselves” before they were fit partners, said... Continue reading »
by James Hercher // December 19th, 2019 //
»
The Falling Value Of Safari Impressions; The Rise Of Influencer TV

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Wages Of ITP Apple’s long-running effort to stamp out targeted ads on its services has been remarkably effective. Apple’s privacy crusade kicked off in September 2017 with the introduction of Intelligent Tracking Prevention for Safari. Now, two years later, the value of a Safari... Continue reading »
by AdExchanger // December 10th, 2019 //
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