Home Online Advertising AdExchanger Announces Industry Preview 2014 Conference

AdExchanger Announces Industry Preview 2014 Conference

SHARE:

industry-previewThe “Ad Tech Industry” is maturing. For the past five years, AdExchanger has observed, engaged and, hopefully, enlightened about this budding sector.

But! Today this sector has expanded its horizons and global appeal to the point where the “ad tech” label no longer easily fits. It has become a “Digital Marketing Technology Industry,” steadily embraced by marketing, media and technology mavens – along with those who earlier questioned the value of new marketing technologies. The result has been cohesiveness in marketing through automation and data across paid, owned and earned channels.

To celebrate this metamorphosis, AdExchanger is pleased to announce Industry Preview 2014.

It’s our inaugural front-of-the-year gathering that explores the brightest ideas, the biggest trends, and the smartest analysis in Digital Marketing Technology. It’s a big picture event that pays attention to the details.

Taking place January 21-22, 2014, at the Times Center in New York City, this event is aimed at the creators of new digital marketing technologies and the forward-thinking marketers that leverage those technologies to make better consumer experiences.

Attendees can expect a new kind of conference with products unveiled by innovators & futurists, unique insights provided by seasoned industry insiders, and new research delivered by the data-driven analysts who know this industry inside and out. It will be as entertaining as it is educational.

“Digital Marketing Technology” may not roll of the tongue as easily as its predecessor, and it’s still a young adult with plenty of room to grow, but the potential to use it to make marketing better has never been greater.

Speakers will be announced and tickets go on sale soon, so please visit the event site now and sign up to get your updates first.

Visit www.IndustryPreview.com.

Must Read

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.