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AdExchanger Announces Industry Preview 2014 Conference

The “Ad Tech Industry” is maturing. For the past five years, AdExchanger has observed, engaged and, hopefully, enlightened about this budding sector. But! Today this sector has expanded its horizons and global appeal to the point where the "ad tech" label no longer easily fits. It has become a “Digital Marketing Technology Industry,” steadily embraced... Continue reading »
by John Ebbert // October 9th, 2013 //
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Slideshow: PROGRAMMATIC I/O San Francisco

Thank you to all of our PROGRAMMATIC I/O attendees and sponsors including Title sponsors [x+1] and Google's DoubleClick. Stay tuned for details on the next PROGRAMMATIC I/O in New York City on September 16.
by John Ebbert // April 9th, 2013 //
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Quote: MillerCoors Says Facebook Ads Work - To A Point

"We have definitely seen [Facebook paid media] working in terms of fan acquisition and growing our fan base. Though, I think there is a point for all big brands where that begins to work a little bit less - meaning you've captured all of that low-hanging fruit and now your Facebook fan advertising has to... Continue reading »
by AdExchanger // February 26th, 2013 //
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What's Next? GroupM's Gotlieb And Norman Give Their View

Every year, WPP Group's GroupM unit brings together members of all of its agencies to trade notes, listen to experts and hear the "state of" GroupM. This year, the NYC-based event titled "What's Next" closed with a Q&A between media moguls Rob Norman, CEO of GroupM North America, and Irwin Gotlieb, CEO of GroupM Worldwide.... Continue reading »
by AdExchanger // October 14th, 2011 //
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The Auction Meets Publisher Inventory: Thoughts On Private Marketplaces At Ad Revenue Conference

Today, PubMatic produced its annual Ad Revenue Conference in New York City focused on the sell-side of the ad ecosystem. In a panel bringing together thought leaders who've "been busy" in the private marketplace or exchange space (whichever you prefer), Upstream Group's Doug Weaver ably guided discussion about who's buying and selling privately in audience-based... Continue reading »
by AdExchanger // October 13th, 2011 //
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