“We have definitely seen [Facebook paid media] working in terms of fan acquisition and growing our fan base. Though, I think there is a point for all big brands where that begins to work a little bit less – meaning you’ve captured all of that low-hanging fruit and now your Facebook fan advertising has to work a lot harder to get those who are one-click away – i.e. secondary fans, so to speak. But, we’ve seen a lot of upside in driving fan acquisition and growing the user base. We get a lot of engagement once those fans are acquired.”
– Brad Feinberg, Media Group Manager, MillerCoors, responding to a question about his company’s use of paid, Facebook advertising. Feinberg spoke today at the Association of National Advertisers’ Media Leadership conference.
