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I Have Seen The Future Of Measurement, And It Is … Messy

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, senior vice president of strategy, Salesforce Marketing Cloud. Measurement is a footnote – outglamorized by targeting and the opera of browsers, pushed into the corner during debates about the future... Continue reading »
by AdExchanger // November 10th, 2020 //
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Oracle Beats Out Microsoft For TikTok; Ad Industry Pleads For A Meeting With Apple

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OMG A ‘Trusted Tech Partnership’ OMG OMG OMG For the first time in all recorded history, people went bats over a “trusted technology partnership.” That’s because the partnership is between Oracle and TikTok owner ByteDance. And maybe that means Oracle will buy TikTok, now that Microsoft... Continue reading »
by AdExchanger // September 15th, 2020 //
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Adobe To End Transaction-Based Ad Cloud Biz; ANA Asks To Postpone Upfronts

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Adobe’s Ad Cloud Drags Adobe is “significantly” accelerating its plan to eliminate its low-margin Advertising Cloud transaction-driven business and focus on the software side of the business. “The transaction business is very resource-intensive,” CEO Shantanu Narayen said Thursday when explaining the move during Adobe’s... Continue reading »
by AdExchanger // June 12th, 2020 //
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Social Distancing With Friends: ANA CEO Bob Liodice

You won’t catch Bob Liodice, president and CEO of the Association of National Advertisers, Instagramming his lunch or stress-baking sourdough bread during the day. He’s at his computer by 6 a.m. and working until 6 or 7 at night from his home office on Long Island (aka, his grown daughter’s former bedroom). These long days... Continue reading »
by Allison Schiff // April 14th, 2020 //
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Contracts Are Under The Microscope Thanks To COVID-19 – But Force Majeure Isn’t A Cure-All

Over the last two weeks, there probably wasn’t a lawyer in America who didn’t field at least one phone call from a stressed-out client asking about activating force majeure to get out of a contract. With events on ice for the foreseeable – media buys either canceled or postponed and commercial productions ground to a... Continue reading »
by Allison Schiff // April 3rd, 2020 //
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No Delay For CCPA; Criteo’s Fortunes

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sorry, Not Sorry Apologies, ad industry, it looks like enforcement of the California Consumer Privacy Act will kick off as planned on July 1. Trade orgs, including the Association of National Advertisers, requested that the attorney general hold off on enforcing the law until... Continue reading »
by AdExchanger // March 31st, 2020 //
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Amazon’s Advantage; Smartphones Disrupted

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hold The Phone The smartphone industry took a beating this month, and Apple in particular has to rethink its plans for the long term. Thirty-eight percent fewer total smartphones were shipped last month, as consumer spending fell and manufacturing shuttered in China. Apple will... Continue reading »
by AdExchanger // March 30th, 2020 //
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Brands Get A New Metric To Assess Cultural Relevance

When ads positively portray people from a racial or cultural group, or contain cultural insights that resonate with members of that group, they measurably boost brand KPIs such as purchase intent, brand loyalty and brand relevance. But efforts to measure cultural inclusivity are in their infancy. One such effort – a new panel-based metric called... Continue reading »
by Sarah Sluis // March 25th, 2020 //
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Wild Ride For Publishers; ANA Seeks CCPA Delay

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. News You Can Use Many publishers face a tough choice with their COVID-19 coverage. A mix of anxiety about breaking news and being stuck at home means page views are way up, but the traffic surge goes to coronavirus stories that many advertisers wish... Continue reading »
by AdExchanger // March 20th, 2020 //
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ANA And 4As Condemn Chrome Cookie Decision; Pelosi Lashes Out At Facebook

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Crumbs Industry trade bodies are not pleased with Google’s bombshell announcement this week that it would phase out support for third-party cookies over the next two years. In an open letter, the Association of National Advertisers (ANA) and the American Association of Advertising... Continue reading »
by AdExchanger // January 17th, 2020 //
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