• PROGRAMMATIC I/O New York//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • Programmatic I/O Las Vegas
    • Programmatic I/O New York
    • Industry Preview
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • PROGRAMMATIC I/O NY
    • Programmatic Power Players
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»ana

Meta Airs Its ATT Grievances; Google Is Under Investigation In The UK (Again)

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Since You Asked … When the National Telecommunications and Information Administration (NTIA) asked what tech companies thought of Apple, Meta happily chimed in.  Meta, which has lost billions of dollars due to Apple’s new tracking prompt, says its ability to innovate has been… Continue reading »
by AdExchanger // May 27th, 2022 //
»
Marilois Snowman, CEO and founder of Mediastruction.
Advertisers Are In Trouble: The Industry Needs Chief Morality Officers

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marilois Snowman, CEO and founder of Mediastruction. Let’s be honest: The advertising industry is taking a few hits these days. Elon Musk buying Twitter raised a bit of a ruckus.… Continue reading »
by AdExchanger Guest Columnist // May 25th, 2022 //
»
Are You Fluent In Acronyms?; Google And Microsoft Could Face Search Engine Suit

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Improved Transparency (Sure … ) The Digital Advertising Alliance (DAA) has launched a certification program for addressable media identifiers (AMIs), which have become super important since ATT.  If you haven’t heard of AMIs, don’t worry. It’s not a common term, at least not… Continue reading »
by AdExchanger // May 4th, 2022 //
»
Seedtag Raises $40 Million; ANA Pushes Back Against ‘Sweeping’ Privacy Regulations

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Contextual Seed The contextual ad tech startup Seedtag raised $40 million, Business Insider reports. The Spanish company plans to add 30 employees and expand its US footprint. Before this round, Seedtag had raised $6 million to date. But contextual targeting is a buzzy category,… Continue reading »
by AdExchanger // September 15th, 2021 //
»
Programmatic Under A Lens, With ANA CEO Bob Liodice

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. The Association of National Advertisers (ANA) recently commissioned a new programmatic study to identify where brands are wasting money and make recommendations that will bring more clarity and efficiency to this market. (Read the RFP.) In the most… Continue reading »
by Zach Rodgers // May 24th, 2021 //
»
New Leadership At FTC And FCC; Australia Wants Google And Facebook To Pay For News

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Crew With Biden in the White House, the Federal Trade Commissions and the Federal Communications Commission are playing the usual game of musical chairs triggered by a new administration. The Republican heads of both agencies – Ajit Pai at the FCC and Joe… Continue reading »
by AdExchanger // January 25th, 2021 //
»
I Have Seen The Future Of Measurement, And It Is … Messy

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, senior vice president of strategy, Salesforce Marketing Cloud. Measurement is a footnote – outglamorized by targeting and the opera of browsers, pushed into the corner during debates about the future… Continue reading »
by AdExchanger // November 10th, 2020 //
»
Oracle Beats Out Microsoft For TikTok; Ad Industry Pleads For A Meeting With Apple

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OMG A ‘Trusted Tech Partnership’ OMG OMG OMG For the first time in all recorded history, people went bats over a “trusted technology partnership.” That’s because the partnership is between Oracle and TikTok owner ByteDance. And maybe that means Oracle will buy TikTok, now that Microsoft… Continue reading »
by AdExchanger // September 15th, 2020 //
»
Adobe To End Transaction-Based Ad Cloud Biz; ANA Asks To Postpone Upfronts

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Adobe’s Ad Cloud Drags Adobe is “significantly” accelerating its plan to eliminate its low-margin Advertising Cloud transaction-driven business and focus on the software side of the business. “The transaction business is very resource-intensive,” CEO Shantanu Narayen said Thursday when explaining the move during Adobe’s… Continue reading »
by AdExchanger // June 12th, 2020 //
»
Social Distancing With Friends: ANA CEO Bob Liodice

You won’t catch Bob Liodice, president and CEO of the Association of National Advertisers, Instagramming his lunch or stress-baking sourdough bread during the day. He’s at his computer by 6 a.m. and working until 6 or 7 at night from his home office on Long Island (aka, his grown daughter’s former bedroom). These long days… Continue reading »
by Allison Schiff // April 14th, 2020 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • P&G’s Programmatic Strategy To Become The Top Spender On Black-Owned Media
  • AdExplainer: Defining (And Refining) The Meaning Of Cookieless
  • Programmatic Needs More Transparent Pricing
  • Addressing Signal Loss At Programmatic I/O
  • Meta Airs Its ATT Grievances; Google Is Under Investigation In The UK (Again)
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved