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»ana

ANA Partners With DCN To Get Marketers On Transparent Exchange TrustX

The Association of National Advertisers (ANA) said Wednesday it will partner with publisher trade body Digital Content Next (DCN) to encourage marketers to join DCN’s TrustX cooperative exchange, which promises access to viewable, brand-safe and premium inventory from DCN-member publishers. “The marketplace TrustX and DCN built aligns with the digital supply chain priorities that the... Continue reading »
by Alison Weissbrot // August 16th, 2017 //
»
ANA/White Ops: Ad Fraud Will Actually Go Down In 2017, From $7.2 Billion To $6.5 Billion

Wait, there’s good news in the fight against ad fraud? The global monetary impact of ad fraud is expected to go down this year, the amount of mobile fraud happening in the ecosystem is much lower than feared and programmatic can be just as safe as direct-sold if buyers implement the right security measures. The... Continue reading »
by Allison Schiff // May 24th, 2017 //
»
ANA Details The Supply Chain Fees That Agencies Try To Hide

The Association of National Advertisers’ (ANA) inquisition against nontransparent programmatic media buying rages on. The ANA on Thursday released a study illuminating the often murky fees taken throughout the messy programmatic supply chain, from advertiser, to agency, to trading desk, demand-side platform (DSP), exchange, supply-side platform (SSP) and publisher. Read the study. The survey, conducted... Continue reading »
by Alison Weissbrot // May 18th, 2017 //
»
P&G’s Pritchard: Marketers Need More From Digital Platforms Than Audit Agreements

Speaking Thursday at the ANA Media Conference, Procter & Gamble Chief Brand Officer Marc Pritchard was pleased that Facebook and Google had agreed to independent MRC audits, but he emphasized that the audits are only the first steps toward improving the media supply chain. “It’s not enough to accept [audit pledges] until the audits are... Continue reading »
by James Hercher // March 2nd, 2017 //
»
4A’s New Prez Marks Repairing ANA Relationship As Top Priority

Marla Kaplowitz, named president and CEO of the American Association of Advertising Agencies (4As) on Friday, has made mending fences with the Association of National Advertisers (ANA) a top priority. Addressing the rift between the two organizations – and, more broadly, between marketers and agencies themselves – over agency transparency has “got to happen this... Continue reading »
by Alison Weissbrot // February 27th, 2017 //
»
Ad Industry Petitions FCC To Jettison Its Privacy Rules

Advertising trade groups are seizing the political moment in a bid to dismantle the Federal Communications Commission's recently passed broadband consumer privacy laws. With the commission on the cusp of a Republican majority – Chairman Tom Wheeler has said he’ll step down on inauguration day – the writing could be on the wall for the FCC’s... Continue reading »
by Allison Schiff // January 4th, 2017 //
»
The FCC Expands Oversight Of Internet Service Providers

The Federal Communications Commission (FCC) passed a stringent set of online privacy regulations on Thursday. The law, expected to go into effect next year, expands the FCC’s mandate over internet service providers (ISPs), which will soon have to obtain individual consent to use data drawn from a subscriber’s activity, such as web browsing, app usage... Continue reading »
by James Hercher // October 27th, 2016 //
»
How Enterprise CMOs Keep Their Budgets From Being Squeezed

For a CMO, convincing the CEO or CRO to put more money toward marketing is a tall order. Because it’s difficult for marketing to prove ROI, large organizations often squeeze the budget. That’s changing. When Denise Karkos became CMO of TD Ameritrade, she told her board upfront that she planned to invest in data, analytics... Continue reading »
by Alison Weissbrot // October 24th, 2016 //
»
Johnson & Johnson Adapts A Brick-And-Mortar Legacy To Targeted Digital Campaigns

Johnson & Johnson saw the writing on the wall when it began marketing in a digital world. The 130-year-old CPG giant was born and raised in what Alison Lewis, CMO of J&J Consumer Brands, called a “right-handed world.” “We were dominated by brick-and-mortar, Mom was the CEO of the household, big players used size and... Continue reading »
by Alison Weissbrot // October 21st, 2016 //
»
ANA Masters Airs Familiar Problems, But Only CMOs Can Solve Them

"We need CMOs to turn up the leadership dial," Association of National Advertisers CEO Bob Liodice told attendees during his opening keynote at the Masters of Marketing conference Thursday. Liodice rattled off a litany of problems familiar to the contemporary marketer, including fraud, viewability, privacy, talent shortages and poor creative, that have withered the effectiveness... Continue reading »
by Zach Rodgers // October 20th, 2016 //
»
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