Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.
News You Can Use
Many publishers face a tough choice with their COVID-19 coverage. A mix of anxiety about breaking news and being stuck at home means page views are way up, but the traffic surge goes to coronavirus stories that many advertisers wish to avoid. Publishers are also juggling whether to open up content if they have a paywall – capturing the short-term boost in ad revenue and potentially filling up a pipeline of new readers, but also potentially missing out on new subscribers, the key overall metric. There has been a spike in subscriptions for newspapers, Digiday reports. And those publishers are also thinking about how to retain new subscribers, who signed up because of coronavirus news, and at a time when many expect a recession. The Wall Street Journal may offer lower-than-usual renewal rates to people who sign up during the health crisis, Digiday reports. “I’m conscious not to be celebratory about this,” said the Journal’s GM of membership, Karl Wells. “But I’m pleased we can offer something people need.” More.
Citing the copious amount of FUD related to the ongoing coronavirus crisis, the Association of National Advertisers sent a letter to California Attorney General Xavier Becerra this week asking him to delay enforcement of the California Consumer Privacy Act. Enforcement is supposed to start on July 1. Specifically, the ANA claims that the current health crisis will hinder businesses as they attempt to develop compliance processes for CCPA. It’s hard to get your privacy regime in order over Zoom. Not to mention that the AG’s implementation regs still aren’t finalized. A third draft of the regs is out for comment until March 27. The ANA has been pushing for an enforcement delay for a while without much luck. COVID-19 has the potential to change that. Read the letter.
Layoff Fears Are Real
Sixty-five percent of people working in advertising at marketing services firms are worried about layoffs due to the economic fallout of the coronavirus pandemic. That’s based on a recent survey by Fishbowl, a professional networking app, with responses from 17,000 executives at companies such as IBM, Deloitte, Ogilvy and Accenture, Campaign reports. For comparison, between 32% and 58% of people working at these firms in accounting, law, finance and consulting were afraid of losing their jobs. Agencies and marketing services firms are particularly vulnerable to economic downturns, since belt-tightening for clients tends to mean cuts to marketing, nonessential vendors and ad budgets. More.
But Wait, There’s More
- We Live In Zoom Now – NYT
- TikTok Strikes Programmatic Integration With The Trade Desk – Campaign
- YouTube Will Slowly Start Monetizing Coronavirus Content – The Verge
- UserTesting Raises $100M, Acquires Norway’s Teston – release
- Daytime TV Notes Self-Isolation Spike Amid Coronavirus Pandemic – The Drum
- Sports Networks Offer Free Streaming Of Older Games Amid Shut Down – WSJ
- Working From Home A Cybersecurity Headache For Employers – Bloomberg
- What Can Brands Do If The Coronavirus Crisis Drags On For Months? – Adweek
- Infinite Dial: Monthly Podcast Listening Now At 37% – release
- Influencer Instagram Post Prices To Drop Estimated 25% Amid Coronavirus – BI
- A Regularly Updated List Of How Agencies Are Responding To Coronavirus – Ad Age
- Advertising Research Foundations Partners With US Census Bureau To Encourage Participation In 2020 Census – release
- Tapjoy Launches Multireward Engagements Ads On Android – Pocket Gamer