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»COVID-19

One-Quarter Of Brands Are Pausing All Spend For Q1 And Q2

Between March and June, brands said they’re spending 33% less on digital media, and 39% less on traditional media, as the vast majority adjust spending for the first half of the year. The IAB surveyed nearly 400 senior decision-makers at brands and agencies in the past week. Seventy-four percent of them anticipated a coronavirus-related downturn... Continue reading »
by Sarah Sluis // March 27th, 2020 //
»
Magna: Olympics Postponement Hits Linear TV Hard, Digital Growth Dips To Single Digits

Magna’s latest 2020 global ad spend figures, released Thursday, are pretty bleak. Global ad spend will be down 2.8% this year to $217 billion in the wake of the COVID-19 outbreak. That’s revised downward from Magna’s December forecast, which anticipated 6.6% growth to in 2020. Linear will be hit the hardest, thanks to the postponement... Continue reading »
by Alison Weissbrot // March 27th, 2020 //
»
Short-Termism Can Do Great Damage During A Pandemic

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Many first incorrectly considered COVID-19 to be a “China issue,” then it became an “Asia issue.” Now it's a humankind issue. Humanity, locked down in... Continue reading »
by AdExchanger // March 27th, 2020 //
»
Coronavirus Inspires Freebies; Facebook And Google Face Billions In COVID-19 Losses

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The COVID Freebies There’s a lot of gambling going on among media and subscription-based companies trying to hedge short-term revenue losses with potential new – and hopefully loyal – users. Dish, for example, announced Thursday that it’s offering free trials for Sling TV, while... Continue reading »
by AdExchanger // March 27th, 2020 //
»
Managing People In A Distributed Workforce

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rishad Tobaccowala, author of “Restoring the Soul of Business: Staying Human in the Age of Data.” Even as the world becomes more silicon-based, data-driven and digital, we are deluding ourselves if... Continue reading »
by AdExchanger // March 26th, 2020 //
»
Clues Emerge On Coronavirus Ad Impact; Holding Cos Push Back On Cannes

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. News Pile On Media companies and tech platforms are seeing more site and app engagement during the coronavirus epidemic, but revenue is not rising with supply. Facebook said messaging across its apps is up 50% in countries hit by the virus, but monetization is... Continue reading »
by AdExchanger // March 26th, 2020 //
»
Social Distancing With Friends: Ari Paparo

In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation. Beeswax CEO Ari Paparo (portrait by his daughter) chats with AdExchanger managing editor Ryan Joe about the shift to working from home, the post-pandemic... Continue reading »
by Ryan Joe // March 25th, 2020 //
»
Starting As CMO During The COVID-19 Pandemic

One thing Adam Singer learned when he was looking for a job over the past six months or so, was that Fortune 500 businesses aren’t equipped for remote workforce management. One CMO didn’t feel comfortable hiring someone in Austin, where Singer moved this year, because she’d never managed someone remotely before. A well-funded tech startup... Continue reading »
by James Hercher // March 25th, 2020 //
»
For Brands, Now Is Not The Time For Social Distancing

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today's column is written by Jim Lawson, CEO at AdTheorent. The coronavirus pandemic has required a general retreat from public life, isolating people from familiar routines and social contact with friends and colleagues. The headlines... Continue reading »
by AdExchanger // March 25th, 2020 //
»
Netflix Looks Strong Again; Twitter Revises Guidance

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Net’ Benefits Netflix investors have been worried about its high costs, unprofitability and increased competition. But that same balance sheet is starting to look like a safe harbor. “In fact, Netflix’s liquidity position and the tailwinds from social distancing combine to give the company... Continue reading »
by AdExchanger // March 25th, 2020 //
»
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