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»COVID-19

YouTube Gaining More National Brand Advertising; A Missed Opportunity For Machine Learning

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Killed The TV Star Comcast’s and Google’s earnings calls last week mark two converging trends in brand advertising and the decline of linear TV. NBC is haggling with advertisers of the Olympics because ratings are down – 42% down – at the halfway... Continue reading »
by Monica Bhalla // August 3rd, 2021 //
»
Toyota Pulls Olympic TV Ads In Japan; Tinuiti Buys Bliss Point Media

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Toyota Juggles Five Rings Toyota pulled its television advertising in Japan to avoid blowback, because the Olympic Games are widely opposed in the host country, especially after a recent spike in COVID-19 cases. It’s a bitter pill for Toyota, which is one of a... Continue reading »
by Monica Bhalla // July 20th, 2021 //
»
Ad Tech’s IPO Craze; Apple Gives In To Roku

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. IPOs Popping The ad tech party is raging after a slew of companies went public in recent weeks. AcuityAds, Taboola and Integral Ad Science went public in June. Not to be outdone, content recommendation company Outbrain announced plans to IPO a day before rival... Continue reading »
by Monica Bhalla // July 6th, 2021 //
»
Amazon At Risk Of GDPR Fine; Voodoo Buys Bidshake In Mobile Mashup

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not Chump Change Another day, another fine against Big Tech. And this one could be the largest ever, or at least in Europe. The Wall Street Journal reports that Amazon faces a potential $425 million penalty proposed by a European Union privacy regulator, the... Continue reading »
by Monica Bhalla // June 11th, 2021 //
»
Google Asks For Biden's Help In Europe; Pandemic-Related Discrepancies In Nielsen Measurement

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Please, Mr. President Google is asking President Biden to take action as European regulators pursue more robust regulation of the industry. (Where did we leave our tiny violin?) According to CNBC, Karan Bhatia, Google’s VP of government affairs and policy, said in a blog... Continue reading »
by Monica Bhalla // April 12th, 2021 //
»
This time last year, Facebook CPMs were a bargain. Well, they’re back to where they were and then some.
Facebook CPMs Are Back At Pre-Pandemic Levels – And They’re Still Growing

This time last year, Facebook CPMs were a bargain. Well, they’re back to where they were and then some. The cost of Facebook advertising is up overall by 30% compared with mid-March 2020, according to data from digital agency Aisle Rocket. Rain the Growth Agency, a DTC-focused performance shop, is seeing Facebook CPMs of between... Continue reading »
by Allison Schiff // March 24th, 2021 //
»
Ad Tech Vendors Keep Their Cookieless Options Open; Telegram Might Start Selling Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In It Together? Ad tech companies, publishers and advertisers are hedging their bets in the quest for a new set of audience identifiers. Many plan to support multiple identifiers and targeting methods, including Google’s cohort-based approach. As PubMatic CEO Rajeev Goel tells Digiday’s Seb... Continue reading »
by Monica Bhalla // March 16th, 2021 //
»
House Members Threaten Antitrust Overhaul; NBCU Sells Addressable Campaigns On Charter

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Tech Taken To Task Big Tech was in a familiar yet uncomfortable role Thursday: Another tongue-lashing from Congressional members alarmed by its outsize market power. MarketWatch reports that the House Judiciary Subcommittee on Antitrust, Commercial, and Administrative Law held the first in a... Continue reading »
by Monica Bhalla // February 26th, 2021 //
»
TikTok's Sales To Oracle, Walmart On Hold; Super Bowl LV Was The Most Streamed Big Game Ever

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hold, Please The former Trump administration’s plan to force the sale of TikTok’s US operations to Oracle and Walmart has been put on ice – again. President Biden is reevaluating his predecessor’s efforts to address potential security risks from Chinese tech companies, The Wall... Continue reading »
by Monica Bhalla // February 11th, 2021 //
»
Google's Cookie Plans Draw Regulatory Scrutiny; Podcast Ad Spend Is On The Rise

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Drama In the wake of multiple antitrust lawsuits and a US congressional probe, Google’s attempt to get rid of the third-party cookie is attracting regulatory attention, Digiday reports. On Jan. 8, the U.K.’s Competition and Markets Authority launched an investigation into whether Chrome’s... Continue reading »
by Monica Bhalla // February 3rd, 2021 //
»
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