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»COVID-19

marketers reopening
Brands Hesitantly Return With New Marketing Strategies As The Country Reopens

For better or for worse, the country is starting to reopen. But that doesn’t mean advertisers are simply flipping their media plans back on. As advertisers return to the market, they’re thinking critically about how consumer media and shopping habits have changed, and how strategies that worked in the past won’t necessarily work in the... Continue reading »
by Alison Weissbrot // May 29th, 2020 //
»
IAB: CPM Declines Vary By Channel, And Why The 2020 Digital Ad Outlook Isn’t So Bad

An IAB report on COVID-19’s impact on ad pricing, released Thursday, found that the impact of sell-side CPM declines vary across media channels and supply sources. On the buy side, advertisers might have paused spend, but it’s not totally turned off, and large companies developing contactless ways of doing business should inspire some optimism within... Continue reading »
by Ryan Joe // May 28th, 2020 //
»
Agencies Chart Path To Office Reopening; TikTok Pivots To Hollywood

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. On Again, Office Again Agencies are starting to plan for office returns. Omnicom is developing a three-phase return strategy based on local government guidelines, Campaign reports. Phase one involves returning offices to 25% occupancy with social distancing rules in place, such as wearing masks,... Continue reading »
by AdExchanger // May 22nd, 2020 //
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Facebook Plans Office Reopenings; Lowe's Marketing Investments Pay Off

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Back To Work Facebook has a plan for reopening offices in July. The company will have a 25% occupancy limit, bring people back in shifts and require temperature checks, Bloomberg reports. Facebook will also limit the number of employees in meeting rooms and shut... Continue reading »
by AdExchanger // May 21st, 2020 //
»
NY Times Is All In On First-Party Data; US Digital Audio Consumption To Decline

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sign Of The Times The New York Times will remove third-party data and build a first-party data market as cookies bite the dust, Axios reports. Starting in July, the Times will offer 45 audience segments based on reader and subscriber data under categories including... Continue reading »
by AdExchanger // May 20th, 2020 //
»
Seeing Opportunity, McDonald’s Ramps Up; Meredith Buffeted By Rising Traffic, Falling Ad Spend

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Mac Budgets McDonald’s is increasing its marketing spend during the pandemic to gain share as smaller restaurant chains struggle. Doubling down on spend in markets where McDonald’s handles its own operations, including the United States, Australia and Canada, is part of a three-pronged... Continue reading »
by AdExchanger // May 15th, 2020 //
»
Online Grocery Shopping Skyrockets; Upfront Spending Could Sink 33%

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Add To Cart Online grocery shopping is exploding. More than a third of Americans bought groceries online for the first time in the last month, and they have spent more on grocery delivery each week as lockdowns drag on, The New York Times reports.... Continue reading »
by AdExchanger // May 14th, 2020 //
»
GroupM: Instagram Has The Potential To Be A Full Funnel Commerce Platform

Kieley Taylor will speak about commerce and video opportunities on Instagram at AdExchanger’s Programmatic IO Innovation Labs, taking place virtually May 18-21. Of all the trends accelerating due to COVID-19, the uptick in ecommerce is the one most likely to stick – and Instagram is well suited to benefit, says Kieley Taylor, global VP of social... Continue reading »
by Allison Schiff // May 13th, 2020 //
»
Advertisers Are Clawing Back Q3 TV Buys; Uber Bids For GrubHub

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cut Me Some Slack Advertisers are trying to get out of their TV deals as the pandemic timeline lengthens. Brands including GM, Pepsi, Domino’s and General Mills are trying to cancel commitments to broadcast and cable networks, threatening to upend the deal-making process, The... Continue reading »
by AdExchanger // May 13th, 2020 //
»
Carat USA CEO Angela Steele: Addressable Media Will Win

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. There is a mix shift underway caused by COVID-19 that will affect channels differently, according to Angela Steele, CEO of Carat USA. The best positioned media sellers can provide a clear line of sight into TV and video... Continue reading »
by Zach Rodgers // May 12th, 2020 //
»
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