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»layoffs

Samsung In Talks To Install Google Services On Its Phones; P&G Negotiates Upfront Deals Directly With TV Nets

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Nixby Samsung is negotiating a deal with Alphabet that would give Google products more prominence on its smartphones, Bloomberg reports. The Google Android operating system is already the default OS for Samsung Galaxy phones, but this deal would put Google’s digital assistant and the... Continue reading »
by AdExchanger // July 30th, 2020 //
»
Live Industry Updates: Google Grants $39.5M To Local News Pubs

This article charts the coronavirus pandemic’s ongoing effect on the digital ad industry – from publishers to vendors, marketers and agencies. We will continuously update this story as more developments become public. July 23 Google Hands Out $39.5M In Relief To Local News Pubs The Google News Initiative (GNI), a program that provides financial support... Continue reading »
by AdExchanger // July 23rd, 2020 //
»
Nielsen expects to lay off 3,500 people – roughly 8% of its global workforce – as part of a restructuring.
Nielsen To Cut 3,500 Jobs And Exit ‘Non-Core Businesses’

Nielsen expects to lay off 3,500 people – roughly 8% of its global workforce – as part of a restructuring, the company said on Tuesday. Headcount was around 46,000 in 2019. The move – which Nielsen called “an optimization plan” – is more accurately described as a massive cost-cutting effort to support Nielsen’s upcoming split into two... Continue reading »
by Allison Schiff // July 7th, 2020 //
»
Post-Merger, Rubicon Project Cuts 8% Of Staff

Rubicon Project is laying off 8% of its combined staff this quarter to reduce short-term costs in response to its merger and the coronavirus pandemic. Originally, Rubicon Project and Telaria expected to achieve $15 million to $20 million in cost synergies post-merger, but the coronavirus pandemic led the newly combined company to increase cost-cutting to... Continue reading »
by Sarah Sluis // May 6th, 2020 //
»
OpenX Cuts Staff, Hours And Executive Pay In Response To Reduced Marketer Spend

OpenX said Tuesday it has laid off, furloughed or cut hours for 15% of its employees. Most of that percentage were layoffs and furloughs, and the number of people whose hours were cut was small, the company said. OpenX reduced the salaries of its leadership team by 15% to 20%. CEO John Gentry said he... Continue reading »
by Sarah Sluis // April 28th, 2020 //
»
MediaMath Cuts 8% Of Staff, Citing Coronavirus

MediaMath reduced its workforce by 8% through a combination of layoffs and furloughs due to the economic impacts of the COVID-19 pandemic. Remaining employees will take a 10% pay cut and MediaMath paused 401(k) matching. “We are preparing our businesses to weather these uncertain times and taking actions that will strengthen our position for the... Continue reading »
by Sarah Sluis // April 7th, 2020 //
»
Brand Safe (At Any Cost?); New CEO For WarnerMedia (And Xandr?)

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pretty Good, Eh? File this one under, “Not an April Fools’ joke.” Postmedia, one of the largest Canadian news media conglomerates, is making all of its online content free this month, thanks to a partnership with Mary Brown’s, a fried chicken chain based in... Continue reading »
by AdExchanger // April 2nd, 2020 //
»
Wild Ride For Publishers; ANA Seeks CCPA Delay

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. News You Can Use Many publishers face a tough choice with their COVID-19 coverage. A mix of anxiety about breaking news and being stuck at home means page views are way up, but the traffic surge goes to coronavirus stories that many advertisers wish... Continue reading »
by AdExchanger // March 20th, 2020 //
»
Facebook, Your Move; Spotify Lays Off In Ad Sales

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disinformation Wars Facebook is under new pressure to secure its ad platform against electoral shenanigans, following Google’s move to restrict targeting options in political ads and Twitter’s outright ban on such ads in October. One option on the table is to prevent advertisers from... Continue reading »
by AdExchanger // November 22nd, 2019 //
»
Programmatic May Have Contributed To More Layoffs At Verve

Story updated to include comments and clarifications from Verve. Verve’s embrace of programmatic video last year may not be panning out. This week, less than one year after acquiring in-app video company Receptiv, Verve experienced its second round of layoffs in just three months, letting 30 staffers go this week, Adweek reported. Sources tell AdExchanger... Continue reading »
by Allison Schiff // April 5th, 2019 //
»
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