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»ad tech transparency

Comic: “All right folks, it’s safe!”

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… Happy Memorial Day, everyone! This comic first ran in January 2019.
by Nate Neal // May 30th, 2022 //
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Ad Tech Is Inherently Opaque. But You Down With Translucency? (Yeah, You Know Me.)

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Goldberg, CRO at Method Media Intelligence. In late 2021, the ID Comms Global Transparency Report 2021 found that concern about digital is the top transparency issue for advertisers. Just… Continue reading »
by AdExchanger Guest Columnist // February 7th, 2022 //
»
After a disappointing debut in June, Google released an updated version of its sellers.json file that now includes 1.2 million publishers.
Google Grows Its Sellers.json File To 1.2 Million Publishers

After a disappointing debut in June, Google released an updated version of its sellers.json file Thursday afternoon. Sellers.json is a mechanism developed by the IAB Tech Lab that buyers can use to verify which exchanges and SSPs are authorized to sell a publisher’s inventory. Google’s expanded file now includes information for 1.2 million publishers, and… Continue reading »
by Allison Schiff // October 16th, 2020 //
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The Big Story: Coronavirus Fears And SSP/Agency Handshakes

The new coronavirus is wreaking havoc worldwide as uncertainty reigns, and marketers aren’t immune. This week on The Big Story, the team diagnoses the effect of COVID-19 on 2020 ad budgets, work productivity and the industry conference circuit. Advertisers won’t necessarily spend less, but they will probably start shifting budget to channels where they know… Continue reading »
by Allison Schiff // March 5th, 2020 //
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Adobe And AppNexus Shed Light On All Fees From DSP To SSP

Adobe and AppNexus plan to give marketers supply-chain transparency from the DSP to the SSP by partnering on a pilot program. Adobe Advertising Cloud will reveal all fees taken by the DSP, including the platform fee and any add-ons, as well as AppNexus’ bill to the publisher, which will help marketers track media dollars through… Continue reading »
by Sarah Sluis // January 18th, 2018 //
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