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»hiring

Growth Gurus From The Gaming World Are In High Demand At Brands

Uber, Postmates, Yelp, SmartNews and other nongaming apps are scooping up growth marketing talent from the mobile gaming world – and the reasons make perfect sense. App publishers are spending more on performance marketing, and those running user acquisition at gaming companies are some of the most data-driven mobile marketers in the biz. “Gaming professionals have... Continue reading »
by Allison Schiff // August 24th, 2018 //
»
Tapad Is Getting Out Of The Media Services Game

Cross-device provider Tapad is offloading its media business with Brand Networks, a social marketing tech firm that serves large retail brands and enterprise clients. The deal, announced Tuesday, is structured like a partnership rather than an acquisition, said Tapad CEO Sigvart Voss Eriksen. Tapad’s managed media and creative teams will join Brand Networks to help... Continue reading »
by Allison Schiff // January 31st, 2018 //
»
ProPublica Rebukes Facebook For Ageism In Ads, But Is The Reproach Fair?

Is enabling age targeting for online recruitment ads a form of discrimination? Facebook, called out by ProPublica and The New York Times on Wednesday for the practice, says no. “Used responsibly, age-based targeting for employment purposes is an accepted industry practice and for good reason,” Rob Goldman, Facebook’s VP of ads, responded in a blog... Continue reading »
by Allison Schiff // December 20th, 2017 //
»
TUNE Plans To Expand Its Product Team With $27 Million In Series B

App attribution company TUNE is dog-earing a significant chunk of a new funding round to go on a hiring spree. Announced Thursday, the Series B cash injection was led by Icon Ventures (which happened to have rebranded from Jafco Ventures on Monday), with contributions from Performance Equity Management and Accel Partners, the latter which also... Continue reading »
by Allison Schiff // January 29th, 2015 //
»
Opera Mediaworks, A $2 Billion Underdog, Works Its Way To An All-Mobile Future

“We sometimes make the joke that we’re the largest mobile ad company that no one’s ever heard of, and it’s kind of true,” quipped Scott Swanson, president of global advertising sales at Opera Mediaworks. The mobile ad platform is looking to change that with the hire of Ryan Griffin as SVP of strategic accounts. Griffin,... Continue reading »
by Allison Schiff // July 29th, 2014 //
»
How To Hire In Programmatic Sales

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ed Carey, VP Demand Sales at The Rubicon Project. At this stage of the programmatic growth story, almost every business in the chain of marketers, agencies, platforms, and publishers has... Continue reading »
by AdExchanger // April 8th, 2013 //
»

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