Quote: Deutsche Telekom 'Cautious' On Programmatic

gerhard-deutsche"For us it's about transparency. It really seems like a big black box. We've been taking a more conservative approach. Maybe it's our German heritage to be more cautious."

-Gerhard Louw, Senior Manager of International Media Management at Deutsche Telekom, responding to a question about his company's use of agency trading desks. Louw spoke yesterday at the Association of National Advertisers' Media Leadership conference.  

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