By John Ebbert
Thank you to all of our PROGRAMMATIC I/O attendees and sponsors including Title sponsors [x+1] and Google’s DoubleClick.
Stay tuned for details on the next PROGRAMMATIC I/O in New York City on September 16.
As performance takes center-stage in more advertising discussions, demands to solve fragmentation and cruddy measurement are reaching a fever pitch.
A word of caution to digital advertising companies, as they go all in on AI algorithms: They need to build these solutions with ownership, governance and accountability from the start – or AI could sink them with a single mistake.
To squeeze the most juice out of their live sports campaigns, many marketers are adopting programmatic buying and marketing mix modeling, both of which are also drawing more advertisers to the digital live sports cornucopia.
Roblox is making its under-13 audience available to advertisers for the first time. And it named youth-focused ad marketplace SuperAwesome as its exclusive advertising partner for under-13 users.
Prebid is turning the page on what might be called its second chapter as the organization navigates some major changes in the digital advertising landscape and within its own ranks.
Performance CTV tech company Keynes launched an AI-powered platform. Tuckernuck says it can finally “pop open the hood” and see what’s working.
Roblox is making its under-13 audience available to advertisers for the first time. And it named youth-focused ad marketplace SuperAwesome as its exclusive advertising partner for under-13 users.
Prebid is turning the page on what might be called its second chapter as the organization navigates some major changes in the digital advertising landscape and within its own ranks.
There’s a lot of healthcare data out there. The challenge is knowing how to access and make use of it while complying with privacy regulations.
Verizon Value President David “DK” Kim digs into the lingering stigma around prepaid wireless – and how reframing customers as “prepaid by need” versus “prepaid by choice” changes the way Verizon markets and measures its eight-brand portfolio of prepaid plans.
Liftoff’s COO explains why the company hit pause on its first IPO attempt, what changed in the market and why ad tech is already proving AI’s value at scale.
