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»SPAC

BDG Media Planning A SPAC Merger; Mobile Data Gets Personal

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Some SPAC BDG Media Inc., which owns publications such as Bustle, Elite Daily, NYLON and Input, is set to acquire digital media company Some Spider Studios for $150 million, The Wall Street Journal reports. The all-stock purchase comes ahead of BDG’s planned public offering... Continue reading »
by Tony Rifilato // July 22nd, 2021 //
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Ad Tech’s IPO Craze; Apple Gives In To Roku

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. IPOs Popping The ad tech party is raging after a slew of companies went public in recent weeks. AcuityAds, Taboola and Integral Ad Science went public in June. Not to be outdone, content recommendation company Outbrain announced plans to IPO a day before rival... Continue reading »
by AdExchanger // July 6th, 2021 //
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Taboola Goes Public; Budweiser's Big First-Party Data Push

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Taboola Roll Call Taboola began trading on the Nasdaq on Wednesday. It raised more than $500 million with the IPO, and reported a net income of $18 million on total revenue of $303 million in Q1, CNBC reports. “I think of Taboola as a... Continue reading »
by AdExchanger // July 1st, 2021 //
»
IronSource Goes Public; Amazon Making Big Demands Of Vendors

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPAC Attack Mobile gaming monetization and ad tech provider IronSource began trading on the New York Stock Exchange on Tuesday via a special purpose acquisition company (SPAC), with the goal of raising $2 billion in capital at an $11 billion valuation. The IPO comes... Continue reading »
by AdExchanger // June 30th, 2021 //
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BuzzFeed Goes Public And Acquires Complex; Microsoft Bringing Android Apps To Windows

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buzz Words Talk about a potential media juggernaut. BuzzFeed announced Thursday that it has acquired Complex Networks and went public via a special purpose acquisition corporation (SPAC). Read the release. BuzzFeed’s merger with Complex, a style, culture and music publisher, is part of a... Continue reading »
by AdExchanger // June 25th, 2021 //
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SPAC Merger Puts Innovid’s Value At $1.3 Billion

Ad server Innovid is going public via a special purpose acquisition corporation (SPAC), a move aimed at driving the company’s plans for global expansion. Following approval by the Securities and Exchange Commision, the merger with ION Acquisition Corp. 2 would put Innovid’s total value at $1.3 billion. Plus, it allows Innovid to raise $403 million.... Continue reading »
by Tony Rifilato // June 24th, 2021 //
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How Hot Is Ad Tech? According To LUMA, It’s Raining Billion-Dollar Transactions

Seven ad tech companies made transactions valued at over $1 billion in the first quarter of 2021 – double the amount that’s happened in the past few years combined. “We’ve got a perfect storm here of different forces lining up, which created such a strong quarter,” said Conor McKenna, LUMA Partners director. The ad tech... Continue reading »
by Sarah Sluis // April 5th, 2021 //
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Vice In 'Advanced Talks' To SPAC; Colorado Has A Data Privacy Bill

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vice Is In For A SPAC-ING Is there another SPAC-driven media merger on the horizon? According to The Information, Vice Media is in “advanced talks” to go public by merging with 7GC & Co Holdings. Vice had apparently met with other SPACs in the... Continue reading »
by AdExchanger // April 1st, 2021 //
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Email-Based Identifiers Struggle To Communicate Consent; More Ad Tech Companies Poised To SPAC

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. We’ll take that as a ‘yes’ The age of email-based identifiers is nigh. But are these cookie replacements actually as transparent about consent as promised? Digiday’s Kate Kaye says mebbe not. “Because many identity technologies, including Unified ID 2.0, use email addresses and other... Continue reading »
by AdExchanger // March 23rd, 2021 //
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Mobile Mania: Digital Turbine To Buy Fyber For $600M, IronSource To IPO Via SPAC, TikTok Drops $4B On A Game Studio

It’s mobile mania. There were three big pieces of mobile news before lunch on Monday – evidence that the mobile app market is white hot and only getting hotter. Content discovery provider Digital Turbine is acquiring app monetization company Fyber for $600 million in cash and stock – less than a month after spending $400 million to... Continue reading »
by Allison Schiff // March 22nd, 2021 //
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