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»SPAC

What The BuzzFeed Stock Dip Says About The Viability Of Digital Publishers Going Public

The market is not being kind to digital media companies. The nearly 40% drop in BuzzFeed’s stock price on Monday and the decline of its valuation from $1.5 billion when it went public in December to roughly $300 million now is no doubt causing other digital-native publishers to rethink their IPO plans. But any doom… Continue reading »
by Anthony Vargas // June 10th, 2022 //
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Jim Lawson, CEO, AdTheorent
Why Newly Public DSP AdTheorent Isn’t Worried About Market Frothiness

Special purpose acquisition companies have fallen out of favor. But demand-side platform AdTheorent, which went public via SPAC late last year, has no regrets about the route it took to IPO. Being part of a SPAC is “a temporary status, a means to an end,” said AdTheorent CEO Jim Lawson. “And that end is becoming… Continue reading »
by Allison Schiff // February 9th, 2022 //
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Pershing Square Places Its Bet On Netflix; But Who’ll Bet On Peacock?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. If It Ain’t Broke, Don’t Flix It Public investor Bill Ackman scooped 3.1 million Netflix shares, a 0.68% stake in the company. The bulk buy by Pershing Square, Ackman’s fund, was inspired by Netflix’s recent stock plunge, reports The Wall Street Journal. Netflix missed… Continue reading »
by AdExchanger // January 28th, 2022 //
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Will The Cookie Ever Crumble?; There’s More Than One System1

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Cutters A coalition of large German advertisers and Axel Springer, the biggest German publisher, are petitioning the EU legislature to stop Google from removing third-party cookies in Chrome, the Financial Times reports.  Chrome already delayed cookie deprecation from Q2 this year to the… Continue reading »
by AdExchanger // January 25th, 2022 //
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Your Ad Tech Partner Was Acquired. Now What?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Oz Etzioni, CEO at Clinch. 2021 is shaping up to be a breakthrough year for advertising technology. After several fallow years for ad tech companies and a necessary period of… Continue reading »
by AdExchanger Guest Columnist // September 20th, 2021 //
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Meet System1, The Billion-Dollar Ad Tech Biz IPOing Later This Year

Are you tired of SPACs already? Too bad! There are more SPACs. Another market entrant is the performance advertising company System1, which will list on the Nasdaq later this year, likely by November, after completing a merger with one such “special purpose acquisition company,” said CEO and co-founder Michael Blend. System1’s SPAC arrangement isn’t analogous… Continue reading »
by James Hercher // September 9th, 2021 //
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Vice Abandons SPAC Plans; Databricks Valued At $38 Billion In Latest Round

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPAC’s All Folks Vice Media officially nixed plans to go public via a special purpose acquisition company (SPAC), at least for now, The Information reports. However, Vice did raise an additional $85 million from existing investors. A portion of those funds are earmarked for… Continue reading »
by AdExchanger // September 1st, 2021 //
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Publishers At Odds Over SPAC; Ad Fraud Is Not A Plague

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The SPAC Attack Online publishers are popular takeover targets for special purpose acquisition companies (SPACs), which promise a route to IPO without the typical pre-IPO roadshow – the well-known brand merges with an already-public shell company. First-party data and ad tech companies have boomed… Continue reading »
by AdExchanger // August 31st, 2021 //
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Forbes Plans IPO; Politico Acquired For $1 Billion

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Publisher Action  Forbes is jumping on the special purpose acquisition company (SPAC) bandwagon as a route to go public, CNBC reports. The business publisher announced plans to IPO at a $630 million value. The cash infusion will help Forbes’s “digital transformation,” and CEO Mike… Continue reading »
by AdExchanger // August 27th, 2021 //
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The Big Story: Will The Stock Market Mint Ad Tech Millionaires?

The field of public ad tech and digital media companies is growing large – both in number of companies and their market value. To help us untangle all of the M&A, IPOs and SPACs, Progress Partners Chief Operating Officer Domenic Venuto explains how investors approach the digital media and advertising sector. One important tell for… Continue reading »
by Sarah Sluis // August 26th, 2021 //
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