• PROGRAMMATIC IO NY 2021 //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • PROGRAMMATIC I/O Las Vegas
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • PROGRAMMATIC I/O LV
    • AdExchanger Awards
    • Programmatic Power Players
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»SPAC

Your Ad Tech Partner Was Acquired. Now What?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Oz Etzioni, CEO at Clinch. 2021 is shaping up to be a breakthrough year for advertising technology. After several fallow years for ad tech companies and a necessary period of... Continue reading »
by AdExchanger Guest Columnist // September 20th, 2021 //
»
Meet System1, The Billion-Dollar Ad Tech Biz IPOing Later This Year

Are you tired of SPACs already? Too bad! There are more SPACs. Another market entrant is the performance advertising company System1, which will list on the Nasdaq later this year, likely by November, after completing a merger with one such “special purpose acquisition company,” said CEO and co-founder Michael Blend. System1’s SPAC arrangement isn’t analogous... Continue reading »
by James Hercher // September 9th, 2021 //
»
Vice Abandons SPAC Plans; Databricks Valued At $38 Billion In Latest Round

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPAC’s All Folks Vice Media officially nixed plans to go public via a special purpose acquisition company (SPAC), at least for now, The Information reports. However, Vice did raise an additional $85 million from existing investors. A portion of those funds are earmarked for... Continue reading »
by AdExchanger // September 1st, 2021 //
»
Publishers At Odds Over SPAC; Ad Fraud Is Not A Plague

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The SPAC Attack Online publishers are popular takeover targets for special purpose acquisition companies (SPACs), which promise a route to IPO without the typical pre-IPO roadshow – the well-known brand merges with an already-public shell company. First-party data and ad tech companies have boomed... Continue reading »
by AdExchanger // August 31st, 2021 //
»
Forbes Plans IPO; Politico Acquired For $1 Billion

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Publisher Action  Forbes is jumping on the special purpose acquisition company (SPAC) bandwagon as a route to go public, CNBC reports. The business publisher announced plans to IPO at a $630 million value. The cash infusion will help Forbes’s “digital transformation,” and CEO Mike... Continue reading »
by AdExchanger // August 27th, 2021 //
»
The Big Story: Will The Stock Market Mint Ad Tech Millionaires?

The field of public ad tech and digital media companies is growing large – both in number of companies and their market value. To help us untangle all of the M&A, IPOs and SPACs, Progress Partners Chief Operating Officer Domenic Venuto explains how investors approach the digital media and advertising sector. One important tell for... Continue reading »
by Sarah Sluis // August 26th, 2021 //
»
BuzzFeed In The Hot Seat; Comcast And ViacomCBS Launch New Streaming Service

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. BuzzKill As he prepares to take his company public via SPAC, BuzzFeed CEO Jonah Peretti has made concessions to irate shareholder NBCUniversal that could put him in the hot seat, according to The Wall Street Journal. To summarize: NBCU stands to lose money in... Continue reading »
by AdExchanger // August 19th, 2021 //
»
Comic: IPO Olympics

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...  
by Nate Neal // July 30th, 2021 //
»
BDG Media Planning A SPAC Merger; Mobile Data Gets Personal

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Some SPAC BDG Media Inc., which owns publications such as Bustle, Elite Daily, NYLON and Input, is set to acquire digital media company Some Spider Studios for $150 million, The Wall Street Journal reports. The all-stock purchase comes ahead of BDG’s planned public offering... Continue reading »
by AdExchanger // July 22nd, 2021 //
»
Ad Tech’s IPO Craze; Apple Gives In To Roku

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. IPOs Popping The ad tech party is raging after a slew of companies went public in recent weeks. AcuityAds, Taboola and Integral Ad Science went public in June. Not to be outdone, content recommendation company Outbrain announced plans to IPO a day before rival... Continue reading »
by AdExchanger // July 6th, 2021 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • The Rise Of 'Header Bidding' And The End Of The Publisher Waterfall
  • Snowflake Launches A Media Cloud, As It Builds Out Programmatic Services
  • How Facebook Is Overhauling Its Attribution Standards To Deal With Apple’s ATT
  • CTV Will Flip Last-Click Attribution On Its Head
  • No More Inflammatory Jargon: Change Blacklist To Blocklist
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved