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»michael katz

Leadership In The Time Of COVID-19

Michael Katz, CEO of customer data platform mParticle, has led two companies through periods of crisis. During the 2008 recession, he was the president and founder of Interclick. Today he is CEO of customer data platform mParticle and responding to a new, rapidly unfolding global crisis of a very different kind. In addition to the... Continue reading »
by Zach Rodgers // March 17th, 2020 //
»
MParticle Lands $45 Million Series D With An Eye On Data Quality

Customer data platform mParticle has raised a $45 million Series D round to invest in data quality tools, data governance and partnerships. Led by Arrowroot Capital, the haul, announced Monday, brings total funding to $121 million for a company founded well before the category became a mar tech investment darling. “The space is hot,” said... Continue reading »
by Allison Schiff // March 2nd, 2020 //
»
MParticle Says Thanks To The Marketing Clouds For Validating The CDP Space, But Scoffs At Their Solutions

This is the first in AdExchanger’s “Meet the CDPs” series. When mParticle was founded in 2012, the moniker “customer data platform” didn’t exist yet. David Raab, founder of the CDP Institute, wouldn’t coin the term until 2013. And so mParticle jury-rigged a new category for itself in the interim: mobile data automation platform. At the... Continue reading »
by Allison Schiff // February 25th, 2020 //
»
Podcast: mParticle Vs. Mobile Data Fragmentation

Welcome to episode No. 14 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. In the latest episode of AdExchanger Talks, mParticle CEO Michael Katz talks about the vision behind mParticle, a three-year-old startup that consolidates data feeds in the fragmented app ecosystem. He describes it as an "API of APIs." That vision can... Continue reading »
by Zach Rodgers // February 16th, 2017 //
»
Don't Call It An Evolution: Marketing Data's Third Wave

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Katz, CEO and co-founder at mParticle. There are two schools of thought when it comes to how evolution occurs. There is the gradualism model, first proposed by Darwin, suggesting... Continue reading »
by AdExchanger // December 14th, 2016 //
»
Mobile Is Eating Everything, Including Ad Tech

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Katz, CEO and co-founder at mParticle. We’ve heard talk about massive ad tech consolidation for years. Whether it’s through M&A, a nuclear winter-like event or convergence with the marketing... Continue reading »
by AdExchanger // April 7th, 2015 //
»
Should Publishers Choose Mobile Apps Or Mobile Web?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Katz, CEO and co-founder at mParticle. Although media consumption has shifted to mobile and mobile apps, publisher dollars haven’t followed at the same pace, according to a recent comScore... Continue reading »
by AdExchanger // September 24th, 2014 //
»
With Yahoo And Interclick In His Rear View, Katz Takes Aim At Mobile Data With mParticle

Nearly a year after exiting Yahoo on less-than-amicable terms, Michael Katz, one of the founders of targeting and data provider interclick, is back on the scene with a new startup called mParticle. Billed as a mobile data platform, mParticle has secured a $3 million seed round from Google Ventures, Buddy Media's Mike Lazerow and digital... Continue reading »
by David Kaplan // October 16th, 2013 //
»
Reinventing the Wheel (To Run Yourself Over)

"Networking" is a column focused on the evolving roles of networks in online advertising. Today's column is written by Michael Katz, President, InterCLICK. Ok, I admit I didn't come up with the phrase and I hate to be the bearer of bad news but (the top 25) networks aren't going away anytime soon. Recently there... Continue reading »
by Ad Traders // February 12th, 2010 //
»

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