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»michael katz

Podcast: mParticle Vs. Mobile Data Fragmentation

Welcome to episode No. 14 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. In the latest episode of AdExchanger Talks, mParticle CEO Michael Katz talks about the vision behind mParticle, a three-year-old startup that consolidates data feeds in the fragmented app ecosystem. He describes it as an "API of APIs." That vision can... Continue reading »
by Zach Rodgers // February 16th, 2017 //
»
Don't Call It An Evolution: Marketing Data's Third Wave

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Katz, CEO and co-founder at mParticle. There are two schools of thought when it comes to how evolution occurs. There is the gradualism model, first proposed by Darwin, suggesting... Continue reading »
by AdExchanger // December 14th, 2016 //
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Mobile Is Eating Everything, Including Ad Tech

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Katz, CEO and co-founder at mParticle. We’ve heard talk about massive ad tech consolidation for years. Whether it’s through M&A, a nuclear winter-like event or convergence with the marketing... Continue reading »
by AdExchanger // April 7th, 2015 //
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Should Publishers Choose Mobile Apps Or Mobile Web?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Katz, CEO and co-founder at mParticle. Although media consumption has shifted to mobile and mobile apps, publisher dollars haven’t followed at the same pace, according to a recent comScore... Continue reading »
by AdExchanger // September 24th, 2014 //
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With Yahoo And Interclick In His Rear View, Katz Takes Aim At Mobile Data With mParticle

Nearly a year after exiting Yahoo on less-than-amicable terms, Michael Katz, one of the founders of targeting and data provider interclick, is back on the scene with a new startup called mParticle. Billed as a mobile data platform, mParticle has secured a $3 million seed round from Google Ventures, Buddy Media's Mike Lazerow and digital... Continue reading »
by David Kaplan // October 16th, 2013 //
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Reinventing the Wheel (To Run Yourself Over)

"Networking" is a column focused on the evolving roles of networks in online advertising. Today's column is written by Michael Katz, President, InterCLICK. Ok, I admit I didn't come up with the phrase and I hate to be the bearer of bad news but (the top 25) networks aren't going away anytime soon. Recently there... Continue reading »
by Ad Traders // February 12th, 2010 //
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