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  • OPINION: Data-Driven Thinking

    A New Model for Ad Buying Products

    BY Ad Traders//

    “Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Mario Diez is CEO of quadrantONE, a joint venture of Tribune Company, Gannett, Hearst and The New York Times Company, which offers exclusive ad inventory on news and information sites across U.S. local […]

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  • OPINION: Data-Driven Thinking

    The Digital Ad Industry Needs To Innovate For Consumers

    BY Ad Traders//

    “Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. David Levy is co-founder of SocialVibe, a digital advertising technology company. Jerry Neumann posed a question on AdExchanger the other day that should strike a chord with anyone who works in media and […]

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  • OPINION: Data-Driven Thinking

    Advertising Impact - Not 'Attribution'

    BY Ad Traders//

    “Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Elizabeth Zalman is co-Founder at Media Armor, a mobile advertising technology company. “The more complex societies get and the more complex the networks of interdependence within and beyond community and national borders get, […]

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  • The Debate

    The Ethical Issues with 3rd Party Behavioral Tracking

    BY Ad Traders//

    “The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Last week, executives in the digital ad ecosystem provided their thoughts about online behavioral advertising and, specifically, “If a consumer asked you ‘Why is tracking good?’, what would you say?” Read it. Today, TRAFFIQ Chief Product Officer Eric Picard […]

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  • OPINION: Data-Driven Thinking

    The Faulty Comparison of Analog Dollars to Digital Dimes

    BY Ad Traders//

    “Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Matt Shanahan, SVP of Strategy for Scout Analytics. The comparison of “analog dollars” to “digital dimes” is often an attempt to explain that paltry digital revenue is coming from […]

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  • One Question

    What Is The Future For Display Advertising?

    BY Ad Traders//

    Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is Dave Morgan, who is CEO of Simulmedia, an ad technology company focused on the addressable television […]

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  • Now Serving Mobile

    The Mobile Publisher Conundrum: Native Apps Or Browser-Based?

    BY Ad Traders//

    Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Eric Brown is co-founder of mobile display advertising company Media Armor. Almost a year ago as part of a survey on the mobile industry, Michael Nevins outlined the display advertising channel. The fuss in mobile most recently has had a particular […]

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  • One Question

    What Are The Characteristics Of The Ideal Startup Employee?

    BY Ad Traders//

    Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is George John is CEO of Rocket Fuel, Inc., an online advertising network. He recently answered the […]

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  • OPINION: The Sell Sider

    A Publisher View on Real-Time Bidding Today

    BY Ad Traders//

    “The Sell-Sider” is a column written by the sell-side of the digital media community. Tyler Fitch is Director of Yield Management at Mindjolt, an online games company. The following has been building up for months after seeing article after article of DSP execs saying that publishers are wrong and should open up their all their […]

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  • One Question

    What Is The Impact Of The Private Exchange World Today?

    BY Ad Traders//

    Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is Matt Greitzer is Co-Founder and COO of Accordant Media, media buying and optimization company. He recently […]

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