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»mobile fraud

Heads Up, App Publishers: DSPs Are Starting To Require App-Ads.Txt Files

After a slowish start, App.ads.txt adoption is surging, but there’s still an enormous longtail of apps that shrug their collective shoulders at the industry spec designed to cut down on app ad fraud. App-ads.txt is an IAB Tech Lab initiative that involves app publishers providing text files listing the ad networks and other sources that... Continue reading »
by Allison Schiff // October 4th, 2019 //
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Is Uber’s New Ad Fraud Lawsuit Futile Or Game Changing?

Uber is suing five ad networks for squandering tens of millions of dollars on low-quality or fraudulent ads – and it’s naming names. The suit, filed in early June in a San Francisco court, calls out Hydrane SAS, BidMotion, Taptica, YouAppi and AdAction Interactive for purchasing “nonexistent, nonviewable or fraudulent advertising.” Users who did see the... Continue reading »
by Allison Schiff // June 20th, 2019 //
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Anatomy Of Mobile Ad Fraud: Web Vs. App

This is the third in a series of deep dives from AdExchanger on mobile fraud and mobile data quality, including guides to fraud tactics and threat vectors and practical solutions from advertisers in the growth and user acquisition trenches. Read the first story (“2018 Will Be A Year Of Reckoning For Mobile App-Install Fraud") and... Continue reading »
by Allison Schiff // April 3rd, 2018 //
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Mobile Data Has A Quality Control Problem

This is the second in a series of deep dives from AdExchanger on mobile fraud and mobile data quality, including guides to fraud tactics and threat vectors and practical solutions from advertisers in the growth and user acquisition trenches. Read the first story (“2018 Will Be A Year Of Reckoning For Mobile App-Install Fraud”) and... Continue reading »
by Allison Schiff // March 5th, 2018 //
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Ubisoft On Why Devs Need More Than Data To Ferret Out Fraud

Data is helpful in the fight against fraud, but it’s not enough, said Martzel de Domingo, who leads user acquisition at French gaming giant Ubisoft, whose titles include “Assassin’s Creed” and “South Park: Phone Destroyer.” Fraudsters know how to hide behind the numbers. “Some people might not look to see what’s happening after an install,”... Continue reading »
by Allison Schiff // February 16th, 2018 //
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2018 Will Be A Year Of Reckoning For Mobile App-Install Fraud

This is the first in a series of deep dives from AdExchanger on mobile fraud and mobile data quality, including guides to fraud tactics and threat vectors and practical solutions from advertisers in the growth and user acquisition trenches. Read the second story ("Mobile Data Has A Quality Control Problem") and the third ("Anatomy Of... Continue reading »
by Allison Schiff // January 30th, 2018 //
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Google Shares Play Store Data To Stamp Out Mobile Click Injection Fraud

Google is opening up an API to stop fraudsters from stealing credit for app installs, and mobile measurement and attribution platform Tune is an early adopter. The API, which was fully integrated into Tune’s platform Monday, enables Google to share data with partners about the exact time an app install is initiated in the Play... Continue reading »
by Allison Schiff // November 20th, 2017 //
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Tune Aims To Help Marketers Stop Fraud Mid-Flight

Fraud fighting takes teamwork. Mobile measurement and attribution platform Tune rolled out a fraud prevention solution on Thursday that aims to help marketers and ad networks share campaign data and take action on it in real time. “Marketers and their ad partners need to collaborate rather than finger point; there’s enough blame for everyone to... Continue reading »
by Allison Schiff // July 20th, 2017 //
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Is There More Ad Fraud On iOS Or Android? The Thieves Don’t Care

Fraud follows the money, but it also picks the low-hanging fruit. Although Methbot was a fairly sophisticated operation, fraudsters are generally lazy, said Augustine Fou, a cybersecurity expert and independent ad fraud researcher. “The general principle is that bots are not going to work harder than they need to,” Fou said. “If they can get... Continue reading »
by Allison Schiff // February 13th, 2017 //
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Rovio Is Mad As Hell About Fraud And It’s Not Going To Take It Anymore

“Angry Birds” maker Rovio Entertainment knew the sheer size of its user acquisition tactics was making it a sitting duck for ad fraud. “With a name like Rovio, the ad exchanges see us as having big potential for them,” said An Vu, Rovio’s user acquisition lead. “They often want to sell us a lot and... Continue reading »
by Allison Schiff // August 11th, 2016 //
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