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»Yieldmo

Eric Picard column DDT
The 6th Wave of Advertising Technology: Privacy

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Eric Picard, chief product officer at Yieldmo. There’s a revolution happening in digital media, primarily driven by a new focus on privacy. Major players at the core of the digital... Continue reading »
by AdExchanger // February 24th, 2021 //
»
Improving The Mobile Ad Experience Will Create More Value For Everyone In The Open Ad Ecosystem

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jeremy Steinberg, chief revenue officer at Yieldmo. The race for automation and data targeting has done wonders to help marketers better refine customer segmentation and more quickly optimize media for performance. I think the... Continue reading »
by AdExchanger // December 21st, 2018 //
»
Yieldmo Helps Advertisers Tap Into Engagement Data

Yieldmo has its eye on your thumb. For the last five years, the mobile ad startup has been working on a platform that collects and analyzes mobile ad engagement data to gather insights and create segments of the people most likely to convert. On Monday, the platform and a small group of select partners finally... Continue reading »
by Allison Schiff // June 11th, 2018 //
»
Mobile Banners Are On The Way Out On TheStreet

TheStreet is kicking standard mobile banners to the curb. Although the financial news and services site will still use them for internal ads and self-promo, banners will no longer be part of its sales team’s repertoire for apps or the mobile web. That’s because mobile consumption is moving steadily up and to the right –... Continue reading »
by Allison Schiff // March 8th, 2016 //
»
To Survive, SSPs Must Become More Than Just ‘The Pipes’

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Casey Saran, senior vice president of publisher products at Yieldmo. Since its inception in 2009, real-time bidding (RTB) has been a total game changer, accounting for approximately 50% of digital... Continue reading »
by AdExchanger // December 9th, 2015 //
»
 

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